Ghanaian Afrobeats crooner, Kelvin Brown, widely known in the music scene as Kelvyn Boy has described his latest hit song “Downflat” as the fastest he has ever recorded.
According to the singer, he recorded the song in less than 20 minutes adding that the song came from above and started doing its own thing and dominating the scene without him making that much effort in promoting it.
Speaking in an interview with Joy Entertainment, the former Burniton Music Group signee intimated that he always expects his songs to make waves on all platforms but “Downflat” took him by surprise after he went viral less than a month after it was being released.
He said that from the genesis of everything, the promotion and the feedback he got from Ghanaians when he released it was very low, and never trusted that situations will turn around and make the song that popular.
“The song came from above and did its thing because the budget for the video and the energy when we started promoting it was very low when you go back to my songs and how I pushed them, I didn’t even trust “Downflat” like this but the song came in and it is doing its thing”, he said.
“I see this coming when I release any song but not as quick as this because I drop songs and it takes time for people to love it but this one is just three months old and each and everyday I wake up to see new things and different levels about the song”, he added.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.