Boomplay, Africa’s leading music streaming platform, is highlighting the journey and achievements of women in the male dominated music industry as part of International Women’s Day 2022 (IWD2022).
The global theme for IWD2022 is “Break the Bias” and in line with this, Boomplay, aside amplifying women content on its platform to commemorate the day, have captured the stories of a number of female artists including Eno Barony, Mz Vee, Sista Afia, Sefa and AK Songstress on social media. Media Personality, AJ Sarpong of Citi FM and celebrity disc jockey, The Masked DJ, also shared their thoughts on their inspiration and the need to end the stereotypes about women in the music industry.
The General Manager of Boomplay Ghana, Elizabeth Ntiamoah-Quarshie in her message shared that, “Boomplay as a company is inclined towards women empowerment and this has seen women take up high positions across all levels of management. For instance, we have a unique story of the country mangers in most of our operational countries – Ghana, Kenya, Tanzania and Cote D’Ivoire – being women.”
“There needs to be an intentional effort within the music industry towards more female representation and more avenues of support for female artists and creatives in order for the bias to be broken. They are many amazing and capable women that need the spotlight to be on them,” she added.
The artistes involved in the Boomplay IWD 2022 (#BoomplayIWD2022) campaign have curated special playlists on Boomplay to mark the day.
Playlists Links:
Mz Vee: Colours
https://www.boomplay.com/share/playlist/42104004?srModel=WHATSAPP
Sefa: Celebrations
https://www.boomplay.com/share/playlist/42085509?srModel=WHATSAPP
Sista Afia: Resilience
https://www.boomplay.com/share/playlist/42070331?srModel=WHATSAPP
Eno Barony: Goddess Rhymes
https://www.boomplay.com/share/playlist/42071256?srModel=WHATSAPP
AK Songstress: Royalty
https://www.boomplay.com/share/playlist/42092942?srModel=WHATSAPP
AJ Sarpong
https://www.boomplay.com/share/playlist/42148679?srModel=WHATSAPP
The Masked DJ
https://www.boomplay.com/share/playlist/42152741?srModel=WHATSAPP
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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.