Born Richard Boanoh; a native of Ahodwo in the city (Kumasi) that has rightfully dropped the pin to its location on Ghana’s entertainment map since the emergence of Asakaa and all its Kumerica, the true g’d up sons of the land.
The young act started putting together rhymes and melodies as music from the year 2014 and admits that he owes his familiarity to the rather tech-based process of making music in the studio to a close friend he calls Eben.
A determined Richie would stay up writing lyrics to songs whilst recording hooks and verses as voicenotes on his phone, most of which he shared with only family and close friends. Years down the line and he remarks “I still have most of my phone recordings and they are going to be bangers one day.”
“Family has everything to do with it” is a mantra he goes by as Richie tells the old story of how he would continuously disturb his cousin (or big brother as Akans would regard extended family) Quedwo Skonti, himself an recording artiste, music producer and the ‘crown-prince’ under Kwaw Kese’s iconic Madtime Entertainment music label to help ‘put him on’.
After a period that seemed to Richie like FOREVER, Kwaw had the opportunity to listen to his sound and the legend didn’t need a second invitation to make Richie’s exploits the cornerstone of his new Madtime ‘experience’. Hours in the studio cooking projects and then a few calls to numerous industry players later, Richie Badda is living his dream rocking ER luxury suits tailored by Grace Asibi and having photo shoots for his unveiling!
Richie captivates all whom he encounters instantly with his fire; a fire fueled by desire and truth of soul. He vows to remain the burning spear for a generation constantly in search for light, aiming to convert his musical talent to value for the streets and all those that may call it home. He maintains the humility of a young man raised with a sense of ‘family’ and family is what he calls everyone at Madtime Entertainment.
“Let it be known that ‘badd’ has a new meaning, I am here.” -Richie Badda.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.