October 7, 2024 – Kingston, Jamaica – Jamaican dancehall sensation Jae Prynse is making a notable resurgence with his latest single, ‘Goals’(remix), featuring fast-rising star Pablo YG. Known for previous hits like “Try Harder” and “Faker to a Friend,” which have garnered millions of views, Prynse is back with a new sound and energy, determined to cement his place among dancehall’s elite. The remix, released last Friday, marks a pivotal point in his career as he embarks on an aggressive promotional campaign to reintroduce himself to the dancehall scene and connect with both old and new fans alike.
In a recent interview on the popular ‘Let’s Be Honest’ podcast, Jae Prynse candidly opened up about his difficult journey, shedding light on personal and professional struggles that have shaped him. He revealed that growing up in the volatile community of Spanglers in Downtown Kingston, he faced profound hardships, including losing family members to gang violence. “I had to quit school at 13 and move from place to place just to survive,” he said, sharing the raw truth about his early life. These challenges, however, only made him more determined to succeed.
During the discussion, Prynse also spoke about the sabotage he experienced early in his career, including an incident involving fellow artiste I-Octane that nearly derailed his breakthrough. Now based in Atlanta, he views these setbacks as lessons that have strengthened his resolve. “The tough times made me more robust, and that’s necessary to survive in this industry,” he explained, underlining his unwavering commitment to rise above the obstacles. With the backing of a new team and a clear vision, Jae Prynse’s return to the spotlight signals the beginning of an exciting new chapter in his career.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.