Jah Lead is back at it and this time with German based Kenyan rapper Mattan.
German promoter and rap act Mattan has steadily built up his momentum within reliability, competence and originality of his events and concerts across the globe, delving deep into the fusion of events and artist booking.
In a scene blooming with acts who have found a creative avenue within the miscegenation that music provides, Mattan seems to be at the foreground.
The aim is to unite artists from different countries and draw attention to talented African artists in Europe.
His hypnotic melodies and swirling textures are a nod to his German musical heritage which borrows from different parts of Europe. His influences vary from Brazilian Caetano Veloso, Argentinian Atahualpa Yupanqui and Venezuelan Simón Díaz to Colombian cumbia and Ecuadorian duet Benitez-Valencia, among others.
On Friday night, the two unleashed the lyric video for “LONELY” which is a German remix of the original done by Jah Lead. The visual, which was created by Crizo Mzeyah has already premiered on YouTube.
Mattan appears to be locked in album mode, as he’s shared several Instagram posts of his studio sessions.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.