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Kejefair 2021: Maiden Edition pulls over 60 Entrepreneurs

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Kejefair 2021: Maiden Edition pulls over 60 Entrepreneurs

The maiden edition of Kejefair is scheduled to take place on 18th December 2021 at the Odade3 Alumni and Mentorship Centre, Presec – Legon, opposite the UPSA Hostel. According to the organisers, all is set to showcase over sixty entrepreneurs and social media influencers across various sectors, from beauty, food, entertainment to fast-moving consumer goods among others.

 

Last year, Kejeyank Limited, a wholly owned Ghanaian Marketing Communications Company commenced social media activations for small-scale businesses using snapchat in partnership with social media influencers. The company is now rolling out Kejefair, a trade show at a location.

 

Kejefair leverages social media to spur brand enhancement through the participation of online businesses, consumers, investors, brand ambassadors, social media influencers and other stakeholders. The fair will include a seminar for vendors by resource persons in the areas of E-Commerce, Banking, Taxation, Insurance and Customer Relations.

Commenting on the fair, Wesley Kesse, the spokesperson for Kejefair said, “We believe in online businesses right here in Ghana. Social media is a promising and powerful tool— an avenue for taking small businesses to the next level. Using our platform to contribute to the promotion of these innovative goods and services from small and medium Ghanaian ventures is a responsibility we believe our position as social media influencers demands.

According to the organisers, their three main purposes for initiating the fair is to use social media and influencers to promote Ghanaian brands and entrepreneurs, facilitate investment opportunities and provide a reliable networking platform for brands, customers, investors and other stakeholders.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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