28th JULY 2020 (Nairobi, Kenya) – Hot on the heels of his first single B Classic -006 is back with another single #Yakikukataa produced by Toplayer on the Beat & Champion Studio Kenya.
The love ballad ominously recounts the complicated cycle of the day to day intrigues of a one sided relationship. The video was directed by the super talented Trey Juelz
“It’s about being in love with someone who does not appreciate me despite all that I do,” B Classic explains. “Tired of fighting he gives up on love and ends it all hence the title #Yakikukataa.” He is the first artist to be signed up by Champion Studio, an upcoming outfit by founded by Joel Lishenga and Brian Lishenga.
Subtle but infectious, “Yakikukataa” is a strong follow up to his first single “Baby I Swear ” and the recent collaboration with Bruce Mfalme.
The Kenyan melodious singer-songwriter B-classic is progressively building a niche as one of Kenya’s fast rising artistes to watch out for.
ABOUT
Born in Taveta as Dennis Manja, B Classic was raised by a guardian – a Somali Woman who took him in after being neglected by his mom at a tender age. He was taken in by a Somali woman who they later parted ways as he went to Mombasa to search for greener pastures.
Dennis later went to Mombasa in search of greener pastures; his first job was a herdsman for 10months without pay, later he was lucky to get a job at a hotel. While in Mombasa a friend saw potential in him and nudged him to pursue music which he eventually did and the rest is a compelling story of an artist making his way in the industry.
B-classic has graced notable stages across East Africa with top acts such as; Sudi Boy, Ally B, Jua Cali among many stars. B classic is a multi-talented artiste whose song writing and arranging skills are evident in his works.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.