The latest socialite and Business woman in East Africa, Amber Ray, has opened up a record label called Rich Badness. It has already signed up Fast Rising singer Shifuu as its first recording artist.
Socialite Amber Ray is a Kenyan business model, fashion consultant, and mother. She is not only beautiful but also an intelligent and diligent woman. Ray is socially popularly known for her impeccable taste in material goods. She leads a lavish lifestyle on social media that always leaves most of her fans and admirers in awe.
She has also shipped in magnificent studio equipment and will soon officially launch the label to the world. Amber’s career comes after having signed its first few acts including Afropop singer/songwriter, Shifuu,who is part of Rich Badness management.
Shifuu has released a new single Monica on the imprint, which they said will release music that moves you, lets you dance and fills you with emotions. The Song that Features Amber Ray who’s also the CEO of the Rich Badness Music Label.
Shifuu is a Kenyan Afro pop recording artist Hailing From Kisii County, At a young age, instruments always perplexed him, they gave him a sensation that nothing else did, and completed him in a way that only nature can comprehend. The Kenyan Afro-Pop Artist has become a renowned artist known for his versatility, storytelling and dynamic range. He is a vibrant entertainer and musician who likes to get his audience involved with singing and dancing.
About The Song
The track, which is now available on all digital platforms, is an essentially stimulating single delivered in English and a dash of Swahili Vibe.
About The Artist
He took a liking for music while escorting his friends to record music in their local studio. After a few recordings in Mombasa, he ventured out to the capital city of Kenya (Nairobi).
His style is unmatched because he possesses this rare ability to stick to the culture yet be relatable to the outside world as well. Unlike creatives who have a specific genre dominance, he brings afro vibes, can Rap and sneak in some sleek Amapiano chi. On this upcoming song, he has sourced out the most creative in the industry including Deska Torres and Amber Ray just to mention a few and plans to shoot the most expensive video ever directed in Kenya. The title, the particular song Monica and its versatility is unmatched. Monica is a timeless jam whose basis is on love. Monica will have your grandma questioning their marital status.
He is an Entrepreneur and business owner of Artfit Africa. Artfit Africa is an exclusive homegrown street wear brand that is heavy on prints and bold on designs. The idea is a representation of the fusion between fashion design and afrocentric art. Here is a direct link to their page on Instagram. Artifit Africa Instagram.
An artist has to have a mentor and for him, he sees Diamond and Wizkid’s approach to music enlivening. He has watched their growth since he was a teenager and wishes to follow in the same footsteps. Shifu is determined to win and our anticipation for his upcoming projects has spiraled.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.