Ghana’s rap powerhouse, King Paluta, has finally dropped the highly anticipated music video for his latest single La Vida Loca, and it is already making waves. Produced by King Paluta himself alongside the versatile Apya, the track has been buzzing since its audio release, and now the visuals bring the record to life in a spectacular way.
La Vida Loca (which translates to The Crazy Life) captures the energy, passion, and drive that define King Paluta’s artistry. Known for his lyrical dexterity and ability to fuse different sounds seamlessly, Paluta once again delivers a masterpiece that resonates with both hip-hop lovers and mainstream audiences.
The video, shot with crisp cinematography and a vibrant concept, reflects the song’s theme of ambition, hustle, and living unapologetically. Every frame is carefully curated to showcase not just King Paluta’s artistry, but also his growth as one of Ghana’s most consistent and innovative musicians.
Fans have taken to social media to praise the video’s creativity, its quality production, and King Paluta’s undeniable charisma on screen. Many have described La Vida Loca as a testament to his evolution, proving that he is not just an artist but a cultural force shaping the Ghanaian music scene.
With this release, King Paluta continues to solidify his position as one of the most exciting acts in Ghana. La Vida Loca is more than just a song—it’s an anthem for dreamers, go-getters, and anyone determined to live life to the fullest despite the odds.
The video is now available on YouTube and other major streaming platforms, and it promises to be on heavy rotation in the coming weeks.
Stream the video, share it with your friends, and join the movement—because King Paluta’s La Vida Loca is here to stay.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.