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Blooming Afropop singer, Kweku Afro, is due to release his first single for 2020. The track, self-produced and based on his own journey, is a motivational spiel that emphasizes the value of diligent hustle. It is aptly titled “Nothing to Something.”
It is no secret that Afro, though widely considered a repository of immense talent from a young age, has had his fair share lows. But like all true winners, those troubling experiences, rather than causing him to resign, have served as invaluable motivation.
“This song draws from the struggles I’ve had to endure throughout my ascent as a musician; working hard despite tribulation, and knowing that one day, a breakthrough would crown my efforts. It’s a celebration of my transition from penury to landing my record deal.
He adds that the number is also “a cautionary tale on how to treat people regardless of their current situation, as their story could change at any moment.”
Heralding a yet-to-be-released 2020 EP, the joint arrives April 3, under Twist Entertainment Legacy, where Afro currently calls home. Known to his mother as David Kweku Appiah-Kubi, Kweku Afro, who also resonds to the alias “Maestro” is a self-taught multi-instrumentalist, producer, and choreographer. Famed across the country’s live band circuit, he has shared stages with some of the country’s preeminent names, and has enjoyed musical partnerships with the likes of Darkovibes, FRA, Adina, and a host of others.
“Nothing to Something” comes off the heels of other well-received submissions as “Monalisa,” and “Party Papa.” It arrives with a music video produce by TwistedEye production and directed by Mr Akrong. Kweku Afro is set to take over the music space in Africa, starting from Ghana.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.