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Kwesi Live says #BringBackAzonto! Time For Everyone To Cash Out!

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Kwesi Live says #BringBackAzonto! Time For Everyone To Cash Out!

So the craze of Azonto all of a sudden has caught fire once again in Ghana and there is an agenda to reintroduce it after Sarkodie dropped ‘Fa Hooki Me’, a track borne out of a trending ‘term’ in the West African country.

The real question is, who is cashing out those dollars to be made from the return of this trend? How is Ghana going to its past glory when this sub-genre of music and its associated dance moves hit the global stage again? These concerns must be central to the seeming attempt to reintroduce this aspect of the culture.

Back in 2012, certain artistes such as Gasmilla, Fuse ODG, Sarkodie, Tiffany, EL, and others made wonderful exploits and it was all thanks to the Azonto music and the kind of dance that accompanied it.

Itz Tiffany, then Tiffany, was among the key people to benefit from this not forgetting how EL with songs such ‘Shelele’ also made it. Remember, musicians were not the only ones cashing out of this craze. Producers such as Nshona Muzik, Ball J, Killbeatz just to mention few were among the major beneficiaries of this craze.

Now a new agenda has been raised to bring back the old days. The days when both the young and the old would sit behind the TV sets just to watch and learn the azonto dance from various music videos, the period where all eyes were on Ghana, the period where YouTube was dominated by a Made In Ghana material.

Dear artistes (both mainstream & underground), producers, promoters, dancers, engineers, DJs, etc, this is not the time to battle out for who is the crooner nonsense. Some artists have been starved for long and here comes the golden opportunity and make proper ends meet.

Being a rapper does not mean you’re restricted to only hip hop, being a highlife artiste does not restrict you to only the highlife tempo, be smart, and take this opportunity.

“A Word To The Wise …….”
Writer: Kwesi Live (kwesilive.com) / Kwesi Live TV

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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