The Group Chief Executive Officer of Media General, Ghana’s leading Media Company, Beatrice Agyemang Abbey, has urged graduates to be proactive and solution oriented as they make their entry into the job market.
A celebrated media personality, she made the call during her speech as the Guest Speaker at the fourth session of the twelfth congregation of the University of Professional Studies (UPSA) in Accra on Saturday 5th September 2020.
She said “you must be in control and cause the unthinkable positives to happen, rather than just adjusting to situations that retard the progress of the organization and firm. Such a mindset will help you minimize challenges by blocking all avenues available to competition to create dynamic strategies that will enable you to take command of your space and be that sought-after industry genius”.
According to her, it is important to learn to defuse potential challenges before they evolve to become internal and external threats and problems for the business. She stressed on the need to take ownership of your problems and have the inclination that you are the only antidote to them.
“Avoid the victim’s mentality and blame game which will prevent you from being proactive and productive. At the workplace, never feel victimized. Most frequently, you might be under the spotlight because your manager or supervisor might be challenging you to get the best out of you. Stand up to the task”, she added.
The University of Professional Studies is a progressive public institution which has over the last five decades produced some of the best professionals who currently hold key positions in Ghana and around the world.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.