Ghana has always been a hotspot of music videos, thus it wasn’t a surprise when Burna Boy decided to shoot his Onyeka video there.
Onyeka is a single off Burna Boy’s Grammy nominated album ‘Twice As Tall’ and it’s video featured some wonderful models.
One of such models is Ghana’s very own Jacob Nii Amu-Quaye Mensah known by his brand name Thymar.
The Model hails from Jamestown a coastal suburb of Accra which was also featured in the Onyeka video.
With aspirations to star in big budget Hollywood movies, this is a step in the right direction for the model, as Burna Boy is currently leading the new crop of African Artists penetrating through the American music industry.
Despite showcasing on events such as Passion for Fashion, Runway Ghana, Mr Model Africa, Accra Fashion week and more, it is obvious the young model has gained a wider range of admirers since shining bright in the Onyeka video.
Muse Africa caught up with the young model and he shared how he was cast for the video and the impact it has had in his career among other things.
How were you cast for Burnaboy’s video?
I was actually called to send my pictures for casting, so through that I got casted for Burna boy’s video ONYEKA
How does it feel to be part of the video?
It feels great and I am excited to be part of such a project because Burna Boy is one of the big artiste projecting Africa through his music.
What has been the reaction since the video came out?
I have had a lot of people calling me for projects. Which I am happy about because it means my work is going far and if I keep up with it I am also going to be putting Ghana on the Map too.
What are your aspirations?
It’s to work for bigger brands globally and to feature on international movies
What or who inspires you
For what inspires me, that would be everything and everything thing is Art if pay attention and I want to be telling that story.
And for who, Alton Mason inspires me a lot, The way he walks on the runway, his work attitude, his poses and his sense of fashion is top notch.
And also Vica Michael inspires me too, you look at her and you get this fulfillment and motivation that it’s possible. Her passion, determination, zeal and love for the Art is just so attractive. I feel the positive energy around her.
Share some of your previous work experience?
I have had the opportunity to be most runway shows which include Passion for Fashion, Runway Ghana, Mr Model Africa, Accra Fashion week, Bryte Africa Fashion week, Glitz Africa Fashion Week, Mercedez Benz Africa Fashion week which is currently Global Fashion Week, Wearable Art Presentation, Lome Fashion Week and more
I won the best new model of the year in Winneba Fashion Awards. I was also nominated at the Global Style Icon Awards as Discovery Male Model of the year.
I have also featured in a some other music video which included Fameye by Lord Paper, To be a man by Y Blaq which features Kuami Eugene, Talk to your boyfriend by Enam which features Sister Deborah and T’neeya, A song by Jae5 which features Rema and Skepta etc. I was also on the New York Fashion Week which was a virtual show from Ghana to New York and Vogue.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.