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Morgan Heritage announces 1st full-scale Africa Tour, plays Accra on November 12th!

Beenie Words: Focus

Morgan Heritage announces 1st full-scale Africa Tour, plays Accra on November 12th!

Three-time GRAMMY AwardWinning Reggae Album of The Year band, Morgan Heritage, has partnered with Sub-Saharan Africa Live Entertainment mavericks, RAVE, to deliver its first groundbreaking African tour.

Thursday 11th August 2022, London: The Versatile 3x Grammy Award-winning Reggae group, Morgan Heritage willperform their legendary hits and new material as they embark on their first full-scale African tour. This historic and record-breaking tour titled the “Island Vibes Africa Tour” kicks off onOctober 2 in Johannesburg, South Africa and will take the acclaimed performers to several nations across West, Central, East and Southern Africa over an 8-week period.

The tour produced and managed by RAVE, a Pan-African live events mavericks, and Morgan Heritage’s CTBC Music Group, a GRAMMY Award-winning entertainment company, will be bringing the vibe and verve of the Caribbean to blend perfectly with the celebrated sounds, colour and vibe of each country stop. Combined with world class production, seamless electronic ticketing, RFID cashless trade experience, bolstered bycomprehensive health and safety protocols for large public events.

Whilst on the road, Morgan Heritage will look to discover, interact, and collaborate with some of the freshest and biggesttalents in each country to produce a collaborative album as they immerse themselves into the rich and diverse soundscapes of Africa. Morgan Heritage commented that: “Africa has always been home to us, which clearly shows in the immense support we have enjoyed over the years from the continent. This tour is our gift to our brothers and sisters at home. We look forward to entertaining every single fan in every country as we continue to strengthen the shared bonds between Africa and the Caribbean.”

Despite the challenges sometimes associated with executing big ticket events across certain parts of the continent, logistics and infrastructure gaps, including varying health and safety guidelines, RAVE’s wealth of experience will help promoters to overcome and navigate any of such complexities to enable them to create epic fan moments.

 

Ruddy Kwakye, Executive Producer for the tour and Chief Executive Officer of RAVE commented “We look to systematize, scale, and sustain the Live Entertainment ecosystem in Sub-Saharan Africa through, innovative partnership modelling, technology resourcing and high production values; this tour will allow us to do that and deliver memorable experiences for the fans”.

The mission of the partnership between Morgan Heritage and RAVE is to act as the spark and ignition point to bringperformers, labels, promoters, and fans together to revive and scale the live touring circuit across the continent. For more Information, please visit our website: www.theislandvibestour.com

 


For the full list
of dates:

CITY

COUNTRY

DATE

Johannesburg

South Africa

Sunday 2 October 2022

Cape Town

South Africa

Wednesday 5 October 2022

Harare

Zimbabwe

Friday 14 October 2022

Kadoma

Zimbabwe

Saturday 15 October 2022

Lilongwe

Malawi

Saturday 22 October 2022

Addis Ababa

Ethiopia

Saturday 29 October 2022

Accra

Ghana

Saturday 12 November 2022

Pamplemousses

Mauritius

Saturday 26th November 2022

 


Follow
@IslandVibesAfrica and @morganheritage across all social media platforms to get dates, venues, ticket sales, artist lineups and more.  

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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