Connect with us
https://beeniewords.com/wp-content/uploads/2021/01/melbet.gif

Most of my songs were not produced for Ghanaian market — Rex Omar admits

News

Most of my songs were not produced for Ghanaian market — Rex Omar admits

Legendary Ghanaian highlife artiste, Rex Omar, has revealed why he did not market and promote a lot of his songs in Ghana.

According to him, music is like a product so when producing it, it has to suit a targeted market and this is what a lot of musicians do not know.

 

“But for me, I have some songs with which I collaborated with other specific artistes that I didn’t bother to release in Ghana because I know it’ll be a waste of time doing so,” he said.

 

He revealed that, with exception of one of his album titled, “Who am I” which he didn’t even intend to release in Ghana, most of his songs were released and sold outside Ghana.

 

In an interview with Kwabena Boafo on Happy 98.9FM’s Obra Yi, Rex Omar said, “After producing it, I just decided to give it a try and as usual it didn’t go far. Although people heard it, it didn’t go as far as I wanted it to go but it did great outside Ghana and till date, anyone who knew about the album still talks about it.”

 

Rex Omar disclosed that, in Ghana if any artiste wants to get a hit song, “you have to know that Ghanaians buy songs based on what they hear in the song especially in twi language. They also want lively songs.”

 

Citing an example, he stated that, “If any artiste releases an instrumental song in Ghana for instance, they should forget about it being a hit because the people here are not used to those kinds of songs.”

He advised all musicians to know their market and what works for them before producing their songs and distributing them into the market. “If you’re a musician and you produce a song a little bit complex than what we already know, you’re only bothering yourself because it won’t sell.”

 

(Source: etvghana.com)

0 Users (0 votes)
Criterion 10
What people say... Leave your rating
Sort by:

Be the first to leave a review.

User Avatar
Verified
{{{ review.rating_title }}}
{{{review.rating_comment | nl2br}}}

Show more
{{ pageNumber+1 }}
Leave your rating

Your browser does not support images upload. Please choose a modern one

Get Updated, Subscribe Now

Invalid email address

Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

To Top