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Nomzamo Mbatha, Musa Keys, Benny McCarthy, PJ Powers, Laduma Ngxokolo and Rich Mnisi More Stars celebrate 30 years of Freedom in SA with Apple Music

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Nomzamo Mbatha, Musa Keys, Benny McCarthy, PJ Powers, Laduma Ngxokolo and Rich Mnisi More Stars celebrate 30 years of Freedom in SA with Apple Music


Apple Music collaborates with legends in Sport, Fashion, Music, Business & the Arts in Star-studded celebration of 30 Years of Freedom.

 

As South Africa celebrates 30 years of freedom this year Apple Music will be marking the occasion by paying homage to the excellence and resilience of South Africa’s people with the 30 Years Of Freedom campaign. Music played a vital role in South Africa’s liberation, and the campaign will shine a light on the songs and albums that have been the ultimate soundtrack to freedom.


Apple Music will also showcase inspired playlists from beacons of South African excellence which boast a carefully curated selection of songs that they feel have defined these last 30 years of freedom. These iconic individuals who are celebrating South African freedom through their playlists include Nomzamo Mbatha, Benny McCarthy, Connie Chiume, PJ Powers, Laduma Ngxokolo, Rich Mnisi, Melanie Bala, Arno Carstens, Sylvester Chauke, Brenda Mthambo, Musa Keys and Gregory Maqoma.

Each playlists features a selection of songs to mark the milestone and span across a number of different genres and generations. The legends opened up about what inspired their playlists and what freedom means to them.

“These songs take me back to my childhood memories, growing up in the Cape Flats. These were the songs that gave you hope and aspirations of one day making a difference in people’s lives. It was all about making a success of your life and dreaming about becoming famous just like them. It was all about rising out of poverty and seemingly having no future or opportunity, to making a good life for yourself and your family.” – Benny McCarthy

“These songs are deeply nostalgic for me. I think of a time when it would be a Saturday morning and my father would be making breakfast, so the kitchen would be filled with the aroma of eggs, bacon and toast. Whilst the living room is fuming with Mr Min furniture spray. By the time both tasks are done there’s the freshest breeze meandering through the house. It also reminds me of December summer days of Gqom hitting the speakers, where I’m grateful for the chance to live in a new renaissance of this country. They remind me that South Africa has always and will always create music that unifies and solidifies lifetime memories.” – Nomzamo Mbatha

“I have chosen these songs based on knowing exactly where I was and how I felt the first time I heard them. From the first time I heard Brenda [Fassie] sing ‘Black President’ and the pride I felt, to the sadness in my heart when I heard Bright Blue’s “Weeping”. None of these songs, whether protest or simple love songs, in my opinion have dated or ever will.” – PJ Powers

“These songs take me back to different stages in my life, they are special because they are a great reference point for what I have lived through. The feeling is the same, even listening to them years after. The majority of these songs also speak of trials and celebrations that an everyday South African would go through. They have instilled hope in people and have encouraged them to keep going.” – Laduma Ngxokolo

This playlist is about multiple generations of homegrown creativity, represented by predominantly three genres born and developed here: Kwaito, Amapiano and Gqom. It’s made up of voices that built South Africa’s musical legacy and birthed these descendant sounds, alongside the voices doing new things with the incredible legacy left to us.” – Rich Mnisi

Discover the all the 30 Years of Freedom Playlists here:

Nomzamo Mbatha 30 Years of Freedom Apple Music Playlist

 

Laduma Ngxokolo 30 Years of Freedom Apple Music Playlist

 

Arno Carstens 30 Years of Freedom Apple Music Playlist

 

Musa Keys 30 Years of Freedom Apple Music Playlist

 

Benny McCarthy 30 Years of Freedom Apple Music Playlist

 

Melanie Bala 30 Years of Freedom Apple Music Playlist

 

Rich Mnisi 30 Years of Freedom Apple Music Playlist

 

PJ Powers 30 Years of Freedom Apple Music Playlist

 

Gregory Maqoma 30 Years of Freedom Apple Music Playlist

 

Brenda Mthambo 30 Years of Freedom Apple Music Playlist

 

Sylvester Chauke 30 Years of Freedom Apple Music Playlist

 

Connie Chiume 30 Years of Freedom Apple Music Playlist

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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