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Obiba Sly Collins sends a powerful message to Nigeria with new song “Love Is The Key” – LISTEN

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Obiba Sly Collins sends a powerful message to Nigeria with new song “Love Is The Key” – LISTEN

Accra, Friday, February 19, 2020 – Obiba Sly Collins — the Veteran Ghanaian Highlife Singer/Producer is on a journey of love with his current releases. The world needs to pay attention to this legend some more.

Obiba Sly Collins returns with another classic Highlife song he titles “Love Is The Key”. He complains bitterly about the dwindling love among the younger generation and the countless divorce cases. He takes time to pen down another one directed mainly at the younger generation. According to him, “money doesn’t buy true love. And real love is based on truth and not material things. Social Media has engulfed the youths so much that they put so much interest, passion and devotion to social media than their real time partners and even their fellow humans.”

For a man who has lived in Nigeria and worked there for over 20 years, he did not only compose a love song for the youth, he also reminds both his home country Ghana and Nigeria to appreciate the strong bond and keep together. He used Yoruba lyrics in the previous love song, real love E’JOO, and on LOVE IS THE KEY, he sing it in igbo language to communicate directly to his Nigerian audience. He pays homage to Nigeria for the love shown Ghanaian music in the 1970s through the 1980s till present day — he urges both countries to strengthen the bond.

“Love Is The Key” that can open doors that have been shut. Take a listen to the song here and drop your comments.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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