Award-winning Nigerian musician and global music star PATORANKING kickstarts his new era with ‘NO JONZE’, the street-rooted and festival-ready dance offering, and lead single from his forthcoming fifth studio album coming soon. Built on the raw bounce of late ‘90s and early noughties Galala music, and laced with modern Afro-dancehall sensibilities, ‘No Jonze’ is pure forward motion and celebration with purpose – applauding hustle, urging focus, and reminding underdogs to keep their foot on the gas, with the title flipping Lagos street slang into a mantra for life, imploring listeners not to fumble the moment.
‘No Jonze’ is the first taste of a highly anticipatedforthcoming project that will see Patoranking revisiting the streets and culture that raised him, and reframing that energy for today’s global afrobeats stage, connecting his reggae and dancehall foundation with global music momentum.
At the core of ‘No Jonze’ is Galala music, the Ajegunle-born dance-led sound that Patoranking grew up dancing to, and has long championed in his own music. Often described by Patoranking as the “stepchild of dancehall”, Galala music is raw, percussive, and defiantly alive, and ‘No Jonze’ pays that lineage forward, while echoing an era when music was resistance, survival, and freedom. Patoranking also widens the lens with this one, placing Lagos’ street rhythm and culture in a global conversation – the same dancehall DNA that birthed Dominican Republic’s Dembow music, Kidandali in Uganda, and Kenya’s Gengetone also runs through the veins of Galala music. The message from Patoranking threading it all together, and the thesis of his forthcoming album, is clear – afrobeats is not dying, you’ve only heard a few voices, and there’s a continent of stories, styles and sub-cultures yet to explore.
The accompanying video for ‘No Jonze’ lands this manifesto back in Ajegunle, where it all began. Shot in the heart of the bustling Lagos suburb, also known as “the Kingston of Nigeria”, Patoranking shares the frame with Galala greats Marvelous Benjy and Allen B, while a street mural salutes the forebears who birthed the culture, from Daddy Showkey, Daddy Fresh, and Oritse Femi, to Baba Fryo, African China, and Danfo Drivers. Directed by Nigerian filmmaker Director K, who has also worked with Rema, Wizkid and Davido, among others, the visuals bring‘90s Lagos City vibes and culture into 2025 with cinematic effect, while capturing the essence of ‘No Jonze’ – pure raw energy, galala dance as its finest, real street faces, and fearless fashion, It is improvised, communal, and true to the Nigerian spirit – a love letter to the streets that shaped Patoranking, and a statement of intent into the next generation.
MORE ABOUT PATORANKING:
Patoranking is an award-winning Nigerian musician whose sound is global, his story grounded, and his mission bigger than music. Born and raised in Lagos, he forged his own lane from “nothing to something”, as first declared on ‘Alubarika’, by fusing afrobeats, reggae and dancehall into his music, not as a trend but from his lived experience in the streets of Ebute-Metta in Lagos. A cultural ambassador for the continent, he is one ofAfro-dancehall’s most defining voices with era-shaping hits like ‘My Woman My Everything’ and ‘Babylon’, and culture-shifting collaborations with Major Lazer, Popcaan, Bryson Tiller, and the late great Bob Marley. He comes with a much-covetedcatalogue that boasts over 2 billion global streams, and Billboard-charting projects, from his 2016 debut albumGod Over Everything to 2023’s World Best. On stage, he has taken that message to over 50 countries, from London’s O2 Arena and Brooklyn’s Barclays Centerto the FIFA World Cup Fan Festival in Qatar.
Beyond the charts, Patoranking stands at the intersection of craft and purpose. Through his charity, the Patoranking Foundation, he has directly impacted over 5,000 young people, awarded 250+ scholarships across primary, secondary and university levels, launched tech scholarships, and unveiled a new community football turf in Lagos – work that he advances as the United Nation DevelopmentProgramme’sRegional Goodwill Ambassador for Africa, championing youth innovation, entrepreneurship and its Sustainable Development Goals. As a musician, Patoranking is bold and street-rooted, equal parts cultural guardian and global African voice, as reflected in critical acclaim from tastemakers such as Billboard, Rolling Stone, CNN, and Vogue, as well as major award recognitionfrom The Headies, MTV Africa Music Awards, and AFRIMMA, and a two-billion-plus streaming footprint that travels across Africa, Europe, the Caribbean, North America, and Latin America.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.