Patoranking helps UNICEF ‘reimagine’ the world with Bob Marley’s “One Love” – LISTEN

Re-recording of iconic anthem will support UNICEF’s Reimagine campaign, a global appeal to respond, recover and reimagine a post-COVID-19 world fit for children

ABUJA, 17 July 2020 – Today, the late Bob Marley’s iconic anthem One Love has been re-released globally, with the help of Nigerian musician Patoranking. 

The release is to support UNICEF’s work to reimagine a fairer, more just world for children whose lives have been upended by the COVID-19 pandemic.

Tuff Gong International and Amplified Music released the new version of the seminal song, with the help of several international artists who appear in the new version, including Nigerian artistPatoranking.

All proceeds from the song and related activities will directly support Reimagine, UNICEF’s new global campaign to prevent the COVID-19 pandemic from becoming a lasting crisis for children and to ensure the post-pandemic world is fairer and more equal for every child.

“More than 40 years ago, my father wrote One Loveabout unity, peace and universal love during a time when there was much trouble in the world. Even in a time when we aren’t able to get together, his message remains true today – we can get through this global crisis if we come together through one love and one heart,” said Cedella Marley, the daughter of the late Bob Marley.

Originally recorded in 1977 by Bob Marley and the Wailers, One Love/People Get Ready is an iconic song for millions across the globe with its everlasting message to come together as one. The reimagined version of the song will be a true global anthem for 2020, featuring members of the Marley family, established musicians from all corners of the globe, artists from conflict zones around the world, and children living in vulnerable communities.

“I am thrilled to be a part of this project, with UNICEF and the Marley family, who are lending their generous support, creativity and love to help the most vulnerable children around the world, including right here in Nigeria,” said Patoranking. “Together, we can defeat the virus and also build out country stronger and better.”

COVID-19 has upended the lives of children around the world and left children vulnerable to the indirect impacts of COVID-19, such as school closures, food shortages, and limited access to basic healthcare.

UNICEF in Nigeria is working hard to minimize the risks to children, including through support for ensuring routine vaccinations are maintained, so that children do not become more vulnerable to other preventable diseases.

The money raised from One Love for UNICEF’s Reimagine campaign will help UNICEF respond to the immediate needs of children worldwide by providing soap, masks, gloves, hygiene kits, protective equipment and life-saving information for children and families; support near term recovery efforts, including by supporting education, protection and healthcare systems; and further UNICEF work to reimagine a fairer, more just world for children.

To support the song launch, social networking service TikTok will be hosting a special event and public challenge for fans around the time the song is launched. Additional details will be provided at a later date.

“One Love is the perfect anthem to bring us all together, wherever we are in the world,” said Peter Hawkins, UNICEF Representative in Nigeria. 

“The best thing that can come out of the COVID-19 pandemic in Nigeria is if we can take this opportunity to reimagine and build a more equal country where all Nigerian children have access to the care and services they need to survive, thrive, and build a better Nigeria for everyone.” 

Visit unicef.org/one-love for further information.

About the Reimagine Campaign

In response to the COVID-19 pandemic, UNICEF has launched Reimagine — an urgent appeal to governments, the public, donors and the private sector to support UNICEF’s efforts to respond, recover and reimagine a world currently besieged by COVID-19. Together, we can prevent this pandemic from becoming a lasting crisis for children—especially the most vulnerable—and Reimagine a fairer world for every child.

About Tuff Gong

Founded by cultural icon Bob Marley, Tuff Gong International is the legendary home of reggae music. The Jamaican born singer/songwriter’s life and music made a global impact that continues to influence pop culture to this day. Tuff Gong’s Kingston headquarters is a reflection of its founder’s vision to use music as an instrument of inspiration and empowerment. The landmark compound includes a recording studio, music production, and distribution offices as well as the lone vinyl record pressing plant in the region.

About Amplified Music

Amplified Music is a socially conscious record label that gives a platform to extraordinarily talented songwriters and musicians from crisis zones around the world. Partnering our talent with internationally renowned artists, we build global awareness through major collaborations with a humanitarian message. Our mission is to provide an opportunity for our artists and partners to inspire, raise awareness and create real, everlasting change. A percentage of all profits will support music projects in crisis zones. Amplified makes music that transforms lives.

For more information about Amplified visit www.amplifiedmusic.com Follow Amplified on Instagram and Facebook and Twitter

About UNICEF
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone. For more information about UNICEF and its work for children, visit www.unicef.org.

Follow UNICEF Nigeria on Twitter and Facebook. For more information about COVID-19 and guidance on how to protect children and families, visit www.unicef.org/coronavirus

For more information, please contact:
Geoffrey Njoku, UNICEF Nigeria, 0803 525 0288, gnjoku@unicef.org