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“Rain or Shine” is the new formula to do Afro love songs – Tecknikal shares NEW VIDEO

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“Rain or Shine” is the new formula to do Afro love songs – Tecknikal shares NEW VIDEO

US-based Ghanaian versatile artiste and first signee on Extrial Music label owned by Mugeez of R2BEES, Tecknikal says his recent song ‘Rain or Shine’ best fit for a prolific Afro Love song genre.

Rain or Shine’ which was released with its visuals earlier this September, was written and sung by Tecknikal who according to him presents a different approach to creating unique African songs with a love theme.

He said, “I felt my song ‘Rain or Shine’ was a different approach to creating true African love songs compared to the sound Ghanaians are used to. I am also confident it has the potential to travel far to gain relevance, due to its lyrical strength, the arrangement of beats and the originality of the entire production”

Recounting how the song was created, he said “I was in the studio with Mikemillzonem the producer, just listening to various beats, but then I had asked him to whip up something new for me to vibe with. So when he started putting it together, the first melody for ‘rain or shine’ came in mind and I just ran with it. The switch in a tempo where the hook part comes in inspired the lyrics because I was just going with the flow of the rhythm. I wasn’t sure at what the title should be but then after numerous listens to the song I figured it should be something simple but also reflects on what the message of the song is, that is reassurance. And that’s how I came up with the title “rain or shine”

According to him, he started working on this masterpiece from last year in August when he came to Ghana when he met the song producer Mikemillzonem for a session. “That was when the song was recorded, it wasn’t until June of this year that my team and I decided to put it out. I felt it was a different approach to love songs compared to the sound Ghanaians are used to, but I was also confident it has potential. I also tried my best to find a director who could express the feel of the song in visual form, that was Mr. Victorious of victorious films and we made magic together.”

‘Rain or Shine’ which is his third song under Extrial Music label after its release has gained lots of acceptance on-air and online. His previous songs are ‘Fantasy’, Chan Chan Lady’ and his recent song ‘Rain or Shine’

He takes his musical inspiration from his birthplace Ghana, which he says is the birthplace of Highlife music. “I left Ghana when I was 15 but it will always be my home. Most of my musical inspiration roots in Ghana”

He added that he wanted to pay tribute to his roots, which he most definitely did with this and all of his songs.

 

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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