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Rap music alone does not pay – Edem

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Rap music alone does not pay – Edem

Ghanaian rapper Edem says rap music does not pay.

Speaking in an interview with Andy Dosty on Daybreak Hitz, the musician mentioned that throughout his career, his rap songs have not fetched him as much income as other genres of music he released.

 

According to him, he now channels his energy into genres that will fetch him money.

Edem said this in response to a question posed by Andy Dosty on why he does fewer rap songs lately.

 

According to him, his career over the years has thrived due to the kind of songs he churns out.

He mentioned songs such as ‘Nyornuviade’, ‘Over Again’, and ‘Koene’ seems to do the trick for him.

 

Even though Edem is widely known for his prolific rap prowess, he claims he has a responsibility to put food on the people who depend on him.

 

“I am a rapper and a singer so I can do anything. On the business side, rap never paid. The biggest song on my debut album was Nyornuviade and it is not a spot-on rap song. We brought in Kwabena Kwabena on that song because of commercial factors. Even on YouTube, songs like Nyedzilo do better than rap songs so where are the rap fans?”

 

Edem believes that if his fans miss his rap past and want to hear him rap, they should be able to purchase some of his old rap tunes and help him make money from those songs that did not commercially the time of their release.

 

“People want to hear hip hop songs like the way they used to hear it on the radio. The truth is they can still consume it without hearing it on the radio because even for me, I still buy Busta Rhyme’s album. Follow the artiste if you like the artiste. When he puts out a rap song, follow it and pull up to his shows.”

 

Denning Edem Hotor is a Ghanaian recording artist and entertainer who performs under the name Edem.

 

In 2015, he was awarded Best International Act-Africa at the Black Canadian Awards in Canada.

 

He is currently promoting his new tune “Ma Cherie” featuring Togolese Afrobeat/dancehall musician, Santrinos Raphael.

 

Stream “Ma Cherie” on Digital Stores below:

1 #AppleMusic: http://apple.co/3OO1URR

2 #Audiomack: http://bit.ly/3FcZfgt

3 #Boomplay: http://bit.ly/3koocM4
4 #Spotify: http://spoti.fi/3KsNEdO

(Source: myjoyonline.com)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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