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REVIEW: Does Keeny Ice mirror direction for future projects with “Sound Check” EP?

Beenie Words: Focus

REVIEW: Does Keeny Ice mirror direction for future projects with “Sound Check” EP?

It’s a brand new day and I’m walking the streets of Accra with my headset shuffling random songs on Spotify and ‘Conquer the world’, the last track on Keeny Ice’s new extended play, “Sound check” queued in. In my head, it’s a perfect jam to start the day considering the fact that I’m battling low esteem, uncertainty and what the future holds for me after Covid-19 and too much heartbreak in less than two years.

 

If you’ve ever listened to some previous singles including ‘Hook or crook’ on Keeny Ice’s “Border vibes” Ep you will appreciate the fact that he has already embedded motivation into his music fiber. It also means he’s appreciating life in real time as a young boy raised by his Grandmother.

 

The build up to “Sound check” Ep was a very exciting one as music lovers expressed much anticipation coupled with heavy social media demonstration by his fans against ABM Global to give a precise release date for the project. It is all clear now what was actually delaying the whole process as much as we thought the whole energy was somehow engineered.

 

Listen to “Sound check” Ep on Spotify

https://open.spotify.com/album/3kxJgYnUBMTkan0g8Iwmi9?si=WLIi3ZhxQCuWFghTqALBIw

 

Finally, we have it stores worldwide and “perfection”, “element of surprise”, “top notch” are some of the key words fans are using to describe what Keeny Ice has actually been working on all these while. Nobody anticipated this side of Keeny Ice to come this soon despite the fact that he’s a good artiste who has proved beyond every reasonable doubt that he’s ready for the world.

 

In the documentary released by ABM Global two weeks ago, Keeny Ice categorically explained he just wants to do music for the world, music to heal souls that are weak – He also made a social media post indicating that his  transition from just being a favorite artiste to a complete musician –  but not this hard?

 

The extended play started with “My way” detailing how anxious he is as a creative who wants to challenge himself to do the things he considers challenging. Just like the evolution of Burna boy, Kofi Kinaata and Wizkid, Rapper Keeny Ice ‘dash weh’ his comfortable space for a more challenging task which also means music for everybody regardless of geography or gender.

The vocal delivery on “Keeper” is a subject for another day. He bits everybody’s expectation by allowing Hairlergbe to rap whiles he complement by  singing  to make sure he make you stay through till the last minute of the song. He has established the reputation of doing short songs since the days of “Gankivi” explaining music is about the message not the duration.

 

 

You’ve probably listened to “Deja Vu” countless times but let me run you through what it stands for. According to Keeny Ice, the song was recorded a year ahead of its release and if that’s the reality then Camidoh is a hell of a singer. The tone both artistes used to lay their verses was determined by the message they carried across. Music is indeed beyond writing and singing but also creating a perfect atmosphere for its delivery.

 

 

 

Listen to “Sound check” Ep on YouTube

 

https://www.youtube.com/playlist?list=PL5TZj9myZrCpqiVmsfIBMKWUyrTRl2ULW

 

What’s the way forward for Keeny Ice? 

 

Keeny Ice has a clear direction for his career. His commitment and passion was exhibited in the various songs – writing skills, style of delivery, vocal expression and keeping the audience through the music. The new direction for his career has been defined in this new project. Expectations are that he will start gaining numbers from other parts of Africa now that “Sound check” Ep has picked up on the chart in Botswana and is still counting.

 

What Keeny Ice and the “Sound check” Ep needs right now are major financial backings to take the music to another level. He has evolved and for that evolution to make sense business wise, investment is needed to make dreams come through.

Professor Msia Kibona Clark of Howard University wasn’t wrong when she described Keeny Ice as a “Versatile” artiste during review of the “Border Vibes” Ep. Edem who’s Keeny Ice’s Godfather also endorsed him as the next big thing in music. If there’s anything to consider good music right now then “Sound check” Ep by Keeny Ice is leading the race from the top.

 

(Written by: Vera Lanez)

 

SOCIAL MEDIA & MORE

  1. Website: KeenyIce.com
    2. Facebook: Keeny Ice
    3.       Instagram:@KeenyIce
    4.       Twitter:@KeenyIce
    5.       TikTok:@KeenyIce
    6.       WhatsApp: 0249055002

 

 

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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