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Rocky Dawuni calls on artistes to focus on making music, not winning awards

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Rocky Dawuni calls on artistes to focus on making music, not winning awards


Ghanaian International Reggae Musician, Rocky Dawuni, says it is unhealthy for musicians to be obsessed with winning Grammy Awards.

 

According to him, an artiste does not make music for the sole purpose of winning awards but rather to create, innovate and make great music that could be celebrated by all.

 

Speaking on Daybreak Hitz on Hitz FM, he said that “I think that awards being done right are a reflection of innovation. So do the great works and the great works themselves will place themselves. But I feel that people being obsessed with it (Grammy Awards), for me as a musician I have an issue with that, you don’t do music just to get awards.”

 

Rocky Dawuni stated that artistes these days want the award because it places a label on their music however, very few are working on being innovative.

 

The ‘Beautiful People’ singer said as a result, musicians rather would like to be on others’ albums among others as a quicker way of getting the Grammy recognition.

 

However, Ghanaian artistes rather need to put out whole albums that reflect the creativity of the country, Rocky Dawuni said.

 

“In the long run we have to use something to measure something, I think that getting a nomination for a real body of work is better. We need more nominations for the full body of work because it needs to reflect the creativity in this country,” he added.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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