“You know that love is a language to free us from every bondage.”
Rocky Dawuni “Beautiful People”
Rocky Dawuni, Ghana’s GRAMMY nominated musician, songwriter, producer and activistjust released a brand-new video for his track “Beautiful People” from his new EP “Voice of Bunbon, Vol. 1” (pronounced “boon-bon”) which explores the diversity of Rocky’s signature “Afro Roots” sound fusing modern and traditional musical trends in Ghana and across the continent. The EP is a diverse sonic experience with songs ranging from acoustic to beat driven anthems to cultural explorations utilizing aspects of Afrobeats, Highlife, Reggae, Soul, Pop and traditional African music.
The inspirational words to the songs focus on love, resilience, faith, joy and hope. Running through the EP is a theme of empowerment, urging the listeners to think critically on current issues. In line with the album’s theme of highlighting indigenous culture, Rocky launched the EP with Uborr Wumbe Dawuni, Chief of Bunbon, Northern Ghana in December 2020 in conjunction with their annual Linujil (harvest) festival.
Rocky utilized this opportunity to shoot a new video with director / cinematographer Slingshot with co-producing help from Elorm Beenie and producer / photographer Cary Sullivan for the super upbeat track “Beautiful People” during the launch celebration to showcase the beauty of the North and its people. “The video is intended to showcase indigenous ways and traditional culture in a time when our world needs reconnection with an identity that anchors us in our real nature. This is also a statement to focus on solutions that are nature based and magnifies the opportunity for life to keep thriving on our planet.” Slingshot also shot Rocky’s super vibey “Wickedest Sound” video featuring Ghanaian dancehall star, Stonebwoy.
“Beautiful People was conceived as a meditation on beauty that lies in every aspect of our daily existence and hidden in the subtleties of our everyday experience. It explores how a deep sense of appreciation and gratitude can shift our gaze to recognizing our personal and communal power. The song celebrates the sacrifices that have to be made to manifest our hopes and dreams. If those intentions are driven by a mission of service for the communal good, it will ultimately create ripples of positive energy that could resonate through generations” Dawuni added.
PLEASE WATCH Rocky Dawuni’s brand new “Beautiful People” video here:
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.