Run Up has set the ball rolling with a major step with the release of his latest Dancehall Jam he titles “Wilding”.
Tapping into the Gen Z energies, he recruits Larruso for this new jam produced by CaskeysOnit. Song is out on all music platforms.
“Wilding” is a motivational Dancehall Song by Run Up and is tipped to swiftly take over the streets among the ghetto youths to whom the song is directed. In the song, Run Up urges the youth not to give up and ‘keep striving’ till the bread fills the basket. Larruso also came on with his critically inclined lyrics along same storyline.
The new generation of Dancehallers seem to have a different and a suave direction for the Culture with their choice of riddims and lyrics; award-winning Ghanaian Producer, CaskeysOnit connected well with both young chaps and delivered the appropriate beat composition to complement their melodies and thought-process.
About Run Up:
Born Felix Odei Tinkorang, but known to the world as Run Up. This Reggae/Dancehall/Afro Dancehall artiste boasts of numerous talents with his versatility across various music disciplines. Raised in Zeetown (Sabon Zongo) and having lived most of his life in Kaneshie, it was in Kaneshie that he discovered his passion for music and began honing it.
As a child, Run Up was heavily influenced by his father, who played a variety of music genres including Reggae, Highlife, and Hiplife. This early exposure fostered his love for music. During his adolescence, Run Up became captivated by Stonebwoy’s music, idolizing him to the extent of sampling Stonebwoy’s beats for school performances. Around this time, he also met Wanga Lee, an artiste who taught him more about dancehall music. Their relationship between Run Up and Wanga Lee was akin to Vybz Kartel and Popcaan’s music relationship.
Run Up’s latest track, “WILDING,” is an inspirational piece encouraging the youth to relentlessly strive for a better life, laying a strong foundation for themselves and their future generations.
Anticipate his upcoming EP with Million Stylez, set to be released soon. Run Up is here to achieve great things. Watch out!
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.