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Santrofi Band, Bob Pinodo billed for International Junkanoo Festival in Canada

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Santrofi Band, Bob Pinodo billed for International Junkanoo Festival in Canada

Two of Ghana’s iconic music brands, Bob Pinodo and the Santrofi Band, will be performing at the International Junkanoo Festival slated for October 24 to October 29 in Toronto, Canada.

Aimed at bringing together the diversity of cultures and traditions, music, dance, exhibition, and culinary delights from around the world, the festival also features Ras McBean (Guyana), Molina Mohammed (Mexico), and Pierre Noel Steel Band, among others.

Guest speakers for the event include Dr. Mohammed Awal, Minister for Tourism, Arts and Culture – Ghana, and Prof. Kimani (PhD).

This event is organized by the World Junkanoo Festival Foundation and World Carnival Commission. The event is expected to attract travelers from around the world, as revealed by the organizers.

The Junkanoo festival originated in Africa, depicting slaves hiding their faces under a flour paste during its celebration.

The festival, one of the Caribbean’s street parades with music, is often celebrated with colourful costumes to exuberant dance routines, participants spend months preparing for the pageantry of this street parade accompanied by the steady beat of whistles, cowbells, horns, and drums hours after midnight.

History has it that, the origin was named after John Canoe, an African trader on the West African Coast during the era of slavery. John was often portrayed as a rebellious slave, while at other times as a successful Black merchant in African countries whose story was carried over to the Bahamas through oral tradition (Sands, 2008).

The Festival was originally celebrated in the evenings after the slave owners had gone to bed. Today, Junkanoo is seen as the celebration t of costumes, music, and dance to reunite Africa’s lost culture and a step towards conserving our heritage.

The maiden edition of the famous Junkanoo Festival notable among the Caribbean was launched in Accra in 2022 to put a spotlight on the country’s culture and heritage.

This is to bridge the Caribbean-Africa gap and to draw lovers of Carnival to the country to witness the better heritage that has been established in Ghana.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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