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‘Scala’ was a special moment for me – King Promise reminisces

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‘Scala’ was a special moment for me – King Promise reminisces


The entire world of entertainment and the rest of other sectors is on a screeching halt with the mass onset and threat presented by the coronavirus. With a ton of time and no physical social interactions, we have been burdened to find other things to consistently fill our time. Award winning Ghanaian singer King Promise is using his time to reminisce about Scala.

King Promise, who is currently on self-quarantine has halted most of his events in Europe due to the virus, after his major show in the UK earlier this month at the famous Scala live event center in London is not only watching the highlights of the remarkable show, but he is apparently taking a walk down memory lane as well.

In a phone interview with the artiste, he recalled that “I have done several concerts and festivals in the UK but never headlined. So after the album dropped, I only felt it was right to have my first major headline in the UK since there’s been a lot of support from there as well.

“I absolutely did enjoy myself. There’s nothing I would change about the day. From the fans’ interaction, the band, and the DJ killing it, and the vibes were all just perfect.”

He also added that he was overwhelmed when he saw the crowd chanting his name and singing along every song he performed, “As usual, I had the butterflies in my belly but as soon as I got on stage, all of that changed. It was a big moment for me and I had been dreaming about the day. It was a special moment for me.”

According to him, it was so satisfying event, “The experience, the vibes with the fans and the fact that I actually really enjoyed myself as much as the fans made it a successful show. I already knew we had almost sold out days before the show but walking onto the stage with all the lights on and the auditorium full is a moment I will cherish for life.

“If I am ever going to do a show in the UK, I will still use the same strategy and team, I’ll change nothing. I will go hard on promotions, prepare very well and the only change will be a bigger venue.”

King Promise currently featured on Aisha’s single dubbed ‘Lowkey’.

About the Scala Concert
King Promise first headline Show in UK, which was held well patronized at the famous Scala live event center in London. After previously selling out 2 Venues in Berlin and Hamburg respectively.

Scala plays host to many eclectic club nights and has featured live music acts including Jon Boden, The Midnight, Smoke Fairies, Shed Seven, The Libertines, Deftones, Slaves, Outlandish, London Elektricity, Coldplay, Tash Sultana, Foo Fighters, The Killers, Gorillaz, Big Talk, Moby, HIM, Wheatus, Adam Ant, Sheryl Crow, Sara Bareilles, Gavin DeGraw, Ray LaMontagne, Trampled by Turtles, Doomtree, Super Furry Animals, The Chemical Brothers, Avril Lavigne, Enslaved, Gorgoroth, Lacuna Coil, Maroon 5, The Script, Melanie C, KLOQ, Gabrielle Aplin, Bastille, Wolf Alice, JAWS, Kaiser Chiefs, Jedi Mind Tricks, P!nk, Louis Tomlinson and The Iterations.

According to the organizers of the event, the event was attended by almost 1500 patrons.

The “Tokyo” hitmaker was supported on the night by Quamina MP, Ziezie, Eugy official, Kojo Funds, NSG, Kwamz and Flavour, Br3nya, Mr. Eazi, Quamina

The show was hosted by Comedian Eddy Kadi and Adesope (ShopsyDoo) and had Micheal Dapaah (Big Shaq and Priscilla (Love Island) as guest Attendance.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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