In recent times, marketing of music has changed drastically and streaming is now the new norm for top musicians to indie wannabes roaming the streets looking for promoters.
The Ghanaian music industry was not left in the dark when this latest innovation of marketing music hit us few years ago. With this, more local artists are able to reach larger music consumers in their nooks.
Kwesi Ernest, Socrates Sarfo and Mr. Logic are some of the stakeholders in the music industry calling for wider consultations for the revitalization of the once lucrative CD business. They argue that, most of these streaming platforms are owned by foreigner who only enrich themselves with the works of our artists.
Speaking on this, seasoned broadcaster Kojo Preko Dankwa thinks that going back to CD sales will only sink our industry further.
“We’ve moved on in the world not only in Ghana… so if you are still sitting here and as creative arts people.. are still thinking that we should go back to the old regime.. that’s the reason why we have major problems in the system”.
He further suggested that technology has made it very easy for everyone to join the world grow together so musicians should take it upon themselves to sell music online because if you’re still thinking about selling your music on CD “then you’re taking us to the stone age because as it stands now the world is changing” he told Londona on Entertainment Arena.
Adding his voice to the conversation, talent manager Enoch who thinks the new generation are the actual music streamers stated emphatically that “anybody who will be making that argument is wasting his own time”.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.