Shade O is a Ghanaian Artiste and music producer from Accra, Ghana. Born Amos Nii Yartey; Shade O recently changed his name from ‘Shade’ to “Shade O” which stands for Shade Original.
Explaining reasons for the change of name, the Altmost Entertainment signee said it’s about time to differentiate him from other artistes and brands bearing the same now. He also added that it’s a deliberate decision to make his works visible on the various music streaming platforms like YouTube, Apple music hosting his music. In his most recent experience, the musician said fans beyond Ghana even prompted him about their difficulty in accessing his songs and the need for this new direction.
About his new song:
Music lovers in Ghana months ago woke up to a surprising video tape of Shade O Handcuffed and whisked away by some unidentified men.
However, the musician in his recent interview on radio explained the video that made it to social media was recorded by one of the many people who were present at his video shoot. He also added that he wasn’t involved in any robbery case as been speculated.
Working with Kelvynboy
Shade O has a good rapport with Afrobeats artiste, Kelvynboy. The two worked on ” Where dem dey” a song that also made it to his L’amor Ep; a seven (7) track compilation released late last year. According to him, Kelvyn boy loves his works and the chemistry is just an amazing one that’s why he even showed up at the listening session and subsequently performed.
Shade on wrapping, he urged his fans to go listen to his works on Apple music, YouTube and other platforms worldwide.
Connect with Shade O on these social media handles
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.