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Shekhinah talks New Album ‘Less Trouble’ with Nandi Madida – LISTEN on Apple Music

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Shekhinah talks New Album ‘Less Trouble’ with Nandi Madida – LISTEN on Apple Music

This Week’s Episode Features a Conversation With Shekhinah and the 5 Hottest Tracks of the Week!

Tune in to Africa Now Radio with Nandi Madida this Friday, August 8th  at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm.

 

Cover Star Interview
South African multi-award winning singer-songwriter and R&B artist Shekhinah joins Nandi Madida via FaceTime on Apple Music 1 to talk about her latest single “What Are We”. She also discusses her new album ‘Less Trouble’, why she entered the TV show Idols twice, why she is embracing being independent once again, and  why her festival Rosefest remains so important to her.

This Week’s Hottest New Tracks
Nandi Madida shares the hottest new African tracks of the moment. This week’s selection includes new tracks from FOLA, Jazzworx, Thukuthela & Babalwa M, Ossi Grace, Maline Aura, Drega & MDU aka TRP, and Nonso Amadi.

Tune in and listen to the full episode this Friday, August 8th at 9a Lagos/London / 10a Johannesburg/Paris / 1a LA / 4a NYC on Apple Music 1 at apple.co/_AfricaNow and broadcast on YFM Accra every Sunday at 2pm, YFM Kumasi on Saturdays at 3pm and YFM Takoradi on Saturdays at 6pm..

Shekhinah tells Apple Music why she entered the TV show ‘Idols’ twice in 2012 at the start of her career.
I thrive off failure. I learned so much from it and it somehow pushes me forward – although it makes no sense to me. I’m like, No??, What do you mean? Let me try it again. So I guess that was me. I was very ambitious. I think I’m a lot more fearful and reserved than I was then, so I’m a bit in awe of my badder younger, go getter of version of me. Closed doors still inspire me to try and figure it out, as if I am in an escape room, how do I get out? How do I open the door? I think that’s in me still – just with a little more caution than before.

Shekhinah tells Apple Music how she’s managed to stay grounded during her early successes with her R&B sound.
I think it’s testimony to just being myself and also my time at school. I was inspired. I feel like I’ve always just tried to do what I could do. I’ve always realised the more honest I’ve been, the more it resonated with people, the more I stuck with R&B, the more it also resonated with people. It went against everything that we thought. The more albums I drop, people enjoy listening to the albums, even though we’re in a single kind of culture – but I’ve realised we’re not all the same. It’s really important for us to know that we don’t have to put ourselves in boxes and kind of replicate things because so-and-so is doing it.

Shekhinah tells Apple Music why she is embracing being independent once again.
I think we’ve always been my house, my home, my company, which is basically my sister, me, my dad and my best friend. We made those first albums in our bedroom, we funded those albums ourselves. We were really just doing what we could, without any guidance. We had to play gigs to pay for production. We are so used to being independent. I am in a better place now to encourage people and speak about it, taking ownership is really empowering. This new project is the first album we’ve made in a studio and not in a bedroom so we really had to plan this out. It’s been really fun and exciting and honestly a lot less trouble, even though there’s always some trouble, the process has been much smoother. We’re now working out of a studio we own and there’s a garden!
Shekhinah tells Apple Music about the subjects she wanted to convey on her new album ‘Less Trouble’. 
I really wanted to communicate that things can start off really badly and feel catastrophic. It can seem like the world is over most of the time. I know, because I can relate – but at the end of the day, things always work out how they’re meant to be. That really is what the album is about – It starts off with a myth and it ends on a bang. So I really want people to take that on. I want them to know that there could be trouble now, but it will subside.
Shekhinah tells Apple Music why her festival Rosefest remains so important to her.
I wanted to have some sort of ownership as a woman in our industry. We have so many iconic males – and there were so many properties also dominated by males. There was the ‘Super Mega Show’, ‘Fill Up The Dome’ etc and I felt like, okay, if I have one, maybe I’ll start the trend for other women owning their own spaces and taking the business into their own hands too. It was really just an ambitious kind of thing. I’m grateful and a big thank you to everyone for buying tickets and also for welcoming us back. I know we haven’t been around for the past couple of years. We’ve been doing a lot of online things and  I’m really grateful that people received us so well and we are sold out and we’re going to have a beautiful day!

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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