Social media trends is fast killing hit songs – Music producer Wei Ye Oteng opines

Wei Ye Oteng

Producer extraordinaire Wei Ye Oteng has sparked an interesting conversation on social media regarding the longevity of songs in recent times. Though he acknowledged the advent of social media promotion and marketing, he thinks it is the key reason the lifespan of songs are no more timeless. He made reference to back in the days when organic radio and TV promo was a big deal of making songs ageless hits.

He established some key pointers saying, the current trend of music promotion which comes with the dance craze doesn’t help songs to last long in the system compared to back in the days. There could be a hit song and dance trending at the moment, as soon as another song drops with a different dance, everybody is likely to jump on the bandwagon.

He cited a classical example and also expressed his expectations of Kelvyn Boy’s ‘Down Flat’ and Black Sherif’s ‘KTT’ to stand the test of time, but unfortunately for them, Kizz Daniel’s ‘Buga’ knocked them out just at the time these songs were yet to blow proper.

Below is what he posted:
“We Fast Killing Our Hits ?

Pushing songs to trends by making all these moves X dance for it to be a hit is killing our songs faster than allowing them organically grow to gradually become hit.

Cox the moment another person’s moves overtake yours, no matter how great your song is, trust me your off the table. And it’s really worrying.

I was expecting much higher grounds for songs like DOWN FLAT, KTT etc by now to be uncontrollable but derr norrr some BUGA moves tell am sey make e’shift, guys u can’t beat the organic radio and TV promo with tiktok oooh, it’s really great technology is here to stay, but trust me we still need to reach the grounds and stop acting all made it when dancegod and some few others teach some girls move to start trending on our artist behalf, (Boobs X Bombom generation)

It’ s doing more harm than good, cox every now and then musicians are tempted to come with something new when their jams are out of trends, lets wake up be4 creativity becomes a competition. God’s Day.”

Could this possibly be the thin line between a trending song and a hit song?

Story by: John Claude Tamakloe.