Sony/ATV Music Publishing South Africa announced it has named Munyaradzi Chanetsa (Munya) A&R Manager, Africa, effective June 1.
In this role, Munyaradzi will be responsible for finding new talent throughout the continent, promoting songwriters’ copyright and careers, and connecting them to larger opportunities around the world. He will also work closely with colleagues to pitch new and existing repertoire into the marketplace.
Munyaradzi is a prominent music executive in South Africa and throughout the continent. With his A&R and licensing experience spanning over ten years, he has engaged mobile and online platforms, independent record labels, artists and music publishers. He has also been a featured presenter on music copyright at leading forums in South Africa, Angola, Uganda, Ghana, Nigeria and Zimbabwe.
Rowlin Naicker, Managing Director of Sony/ATV South Africa said, “I have worked with Munya previously and I have no doubt we have a person here who brings with him dedication, passion and experience, which is key as we expand our publishing business across the continent. We are excited to work with him to achieve our goals.”
“Munya is a creative talent with vast experience and a perfect fit for our company and its creative ambitions. With Munya’s position in the creative community both in South Africa and across the African continent he will be a great addition to our global team.” – said Guy Henderson, Sony/ATV President, International.
Munyaradzi said, “I am joining a great team of talented people who share my passion, and I just cannot wait to see what we can all achieve together.”
He joins Sony/ATV SA from CAPASSO (Composers, Authors, Publishers Association of SA) where he served as Head of Licensing. Prior to that, Munyaradzi was Head of Operations at Content Connect Africa whilst also assuming the role of Managing Director of Content Connect Ghana and Content Connect International. Earlier in his career, he was Head of Marketing & Promotions for Putumayo World Music in South Africa, which is based in New York.
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About Sony/ATV Music Publishing:
Sony/ATV Music Publishing is the #1 global music publisher, which is home to world-class songwriters, legendary catalogs, and industry-leading synchronization licensing and production music businesses. With an international network of 38 offices, Sony/ATV represents many of the most iconic songs ever written by celebrated songwriters such as The Beatles, Bob. Dylan, Michael Jackson, Carole King, Queen, The Rolling Stones and Stevie Wonder, as well as contemporary superstars such as Beyoncé, Ed Sheeran, Pharrell Williams, Lady Gaga, Kanye West, P!nk, and Sam Smith.
Sony/ATV South African songwriters include Hugh Masekela, Abdullah Ibrahim, Brenda Fassie, Mdu, DJ Maphorisa, Samthing Soweto, E Kelly, Freshlyground, Mafikizolo, Mi Casa, Bongeziwe Mabandla, Beatenberg, Celebration, JR, D’Banj, Matthew Mole, Busiswa, Moonchild and Oskido.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.