Reggae & Dancehall superstar, Stonebwoy, has revealed that, it is really important to stay authentic as a recording and performing artiste because that is what you have to offer. According to him, though creatives do get inspired by predecessors; people who have set the pace, most importantly, there’s a need to add up to what they are inspired by to make a difference.
“If you’re not different then you can’t have a seat at the at the big table. You need to bring something new rather than riding on the same style as those who inspire you. There is a need to stay unique. There’s a need to bring something on board or else, I don’t think it would be easy for you to get a place. That means that you have to wait to get a replacement.” he told The Voice Of Africa
“I have my own kind of sound. It happens that some artistes tend to sound like others. So, I put in the effort to make sure I don’t sound like anybody. Although coming up in the industry, I’ve been inspired by great people who have great sounds. I’ve had to tap into theirs to find myself. So now that I’ve found myself, there is no need to do something different.” he explained
“I do all three musical genres, being Reggae, Dance & Afrobeat. With every song that I do, you can feel the mix of these three, which is a signature that I’ve created for myself, because like I told you already being unique is very important when it comes to the game or the industry; you have to try to carve your own path so you can be accepted.” Stonebwoy added
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.