A Media and Entertainment Professional and Founder of 3music Networks Baba Sadiq Abdullai Abu has expressed some thoughts about leadership guidelines that will help Ghanaian Artistes to break barriers in the music economy globally.
Speaking on the GTV Breakfast Show, January 20, 2021, Baba Sadiq acknowledged the enormous talent Ghana has produced over the years and also identified the lack of education on brand positioning for upcoming and some established Artists as a concern to the Ghanaian Music Economy.
He said “talent is just not enough. Talents needs to be visible on all musical platforms so when an Artiste releases a new song and decides to share it amongst friends, that Artist only limits their reach”.
Baba Abdullai Abu noted that to have a large number of people listening to you as an Artist, there should be a well-tailored “road to market” strategy, just like any other product goes through to get an item closer to the consumer”.
A chain of distribution channels through aggregators is a very secure way for an Artiste to reach the numbers he/she is expecting on a global scale.
He opined that music videos enhance promotion of the song and projects the Artiste with the right investment.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.