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Taylor Swift is Apple Music’s Artist of the Year for 2023

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Taylor Swift is Apple Music’s Artist of the Year for 2023

 

After a remarkable, record-breaking 2023, Taylor Swift is Apple Music’s Artist of the Year. Across the charts, streams, and concert stadiums filled with screaming, bracelet-wearing super fans, Swift undeniably reached a new realm of superstardom this year. All told, in the first 10 months of 2023, she saw 65 songs reach Apple Music’s Global Daily Top 100 — more than any other artist.

 

“I am so honored to be Apple Music’s Artist of the Year,” said Swift. “Thank you to every single one of you for making this year the most incredible, joyful, celebratory year ever. From streaming the music nonstop to screaming it together in real life at the shows, dancing chaotically in movie theaters, none of this would have been possible without you. Thank you so much.”

 

“Taylor Swift’s impact on music is absolutely undeniable — not just this record-breaking year, but throughout her entire career,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “She is a generation-defining artist and a true change agent in the music industry, and there is no doubt that her impact and influence will be felt for years to come. We are thrilled to have the opportunity to celebrate her achievements.”

 

Today, Apple Music spotlights the music and moments that defined Taylor Swift’s Eras era — an event so culture-engulfing it turned songs from her past into some of the biggest of this year. Listeners can tune in to an array of radio programming celebrating Swift’s two decades’ worth of melodic album narratives, as well as interviews, album collections, and playlists that showcase the singer-songwriter’s journey leading up to this historic year. Tune in at apple.co/am-1.

 

2023 (Taylor’s Version) on Apple Music

 

  • Swift saw consistent streaming lifts throughout the year, particularly around the enormous success of Taylor Swift | The Eras Tour. The week the tour kicked off in March, Swift’s streams grew 61 percent globally. She continued to see double-digit growth in monthly streams throughout the summer. Set List: Taylor Swift’s Eras Tour was the No. 1 most-streamed set list of the year, and among the top 40 editorial playlists of the year.

 

  • Favorites like “Bad Blood,” “Blank Space,” “Style,” “Shake It Off,” “Wildest Dreams,” and “All Of The Girls You Loved Before” all reached the Apple Music charts for their first time in 2023.

 

  • “Cruel Summer,” of Swift’s 2019 album Lover, became one of the biggest songs of the summer on Apple Music worldwide. The song re-entered the Global Daily Top 100 in April for the first time in four years and has stayed there ever since.

 

  • Midnights still stands as the biggest album of all time by a female artist in Apple Music history by first-day and first-week streams worldwide.

 

  • She’s the No. 1 most-streamed female artist in Apple Music history, and is also the female artist with the most songs to reach Apple Music’s Global Daily Top 100.

 

Apple Music

As Apple Music’s Artist of the Year, Swift will also receive a physical award that represents the extraordinary craftsmanship integral to creating music. Each Apple Music Award features Apple’s custom silicon wafer suspended between a polished sheet of glass, and a machined and anodized aluminum body. In a symbolic gesture, the same chip powering the devices that put 100 million songs at listeners’ fingertips also sits at the very heart of the Apple Music Awards.

 

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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