The PR expert Elorm Beenie represents the essence of media work, according to Bullgod

A few weeks ago, Elorm Beenie had an exclusive interview with Andy Dosty on Hitz 103.9 FM where the CEO of Bullhaus Entertainment Bullgod spoke highly of him. I would love to zoom in on some of the comments he passed on.

“Elorm Beenie is the real definition of work in the media space. Even when he sends you a press statement you will understand that this gentleman knows the job. One of the things I love about him is, he is not fixed in one space. People know him for doing a lot of reggae and dancehall stuff, but he goes in and out. And he has been the driving force behind a lot of artists in terms of PR stuff in this country. I can say boldly say the Stonebwoys and a lot of them. He moves quietly. He is not out there to take the shine. Without his services and contributions to the space, a lot of things we are seeing today, we won’t see it.”

Take a moment and reflect on the aforementioned comments. This comes from someone who recognizes his value, effort, contribution, ability, and expertise in the music industry. Information when twisted or misrepresented is dangerous to its readers or consumers. In that light, some people are naturally born communicators who are exceptional at weaving words in the most compelling form to inform, educate, advocate, entertain and enlighten. Resourceful author extraordinaire, PR gem, CEO of https://www.beeniewords.com and producer Elorm Beenie is one of the heavy anchors accredited with providing credible information.

Rocky Dawuni, Akosua Busia & Elorm Beenie

Within the bounds of impeccable taste, he has built an enviable reputation for himself as the most sought-after PR powerhouse in Ghana whose works have shot him up beyond eagle heights with a long list of powerful resource clientele across the globe. Notwithstanding that, he always works within legal boundaries. He rarely gets credit for what he does behind the scenes but his work speaks for itself. Those who are directly connected to him know the weight his name carries, and talk less about his abilities and achievements.

If you know how exponential PR is in the creative space and every endeavour of life, then you will understand why Elorm Beenie is always in the picture. This is because communication is the subject up for discussion. He is so professional that his ability to multitask without any conflict of interest is spellbinding. He makes it look so easy. It takes years of practice to master such a craft. I think his discipline, technicality, wit, intelligence and the rest of the nitty-gritty that sets him apart can be traced back to his upbringing and educational discipline. Because listening to his interview, you will realize everything he is today is rooted in how he grew up. This includes the influence the environment he found himself in had on him.

Though he used to be very visible in the reggae dance space because back in the days, he was the evangelist for the genre way before it became what we are enjoying today, he has equally contributed to the general music space in Ghana and Africa at large. For these attributes, globally recognized brands like Rocky Dawuni, Morgan Heritage, Black Prophet, Samini, Edem, Stonebwoy, Nana Fofie, etc employed his service based on results, not hype. Does it ring a bell?

Till I cross your path again, I hang my pen.

Story by: John Claude Tamakloe.