A week ago, New York -based Jamaican Dancehall Musician, Beniton, released his official video for “Struggles” off of his upcoming EP titled “PreeCision”.
The video which was shot on Ghanaian soil which features Stonebwoy is not just an ordinary video one would watch. The concept of the video creeps beyond just lyrics and cameras set about motion.
“Struggles” official video details the Black Struggle, twists and turns on the 400 year journey of African slavery. which also Beniton himself had Co-directed alongside Ghanas own Slingshot HD (@Slingshotbookings).
Almost everyone who watched the video and commented about it on YouTube and other social media platforms had a piece of their life story in it. Not just because of the Imagery directly but the song lyrics which speak for itself with lines like….. “Some of the struggles were necessary for us to realize we were great”….is so relatable to everyone who has gone through some form of struggle and mishap.
History holds it that he is the first International Reggae artiste to have filmed a music video from the Cape Coast Castle.
Beniton ‘aka’ Jack Frostt in a detailed conversation about the video concept in relation to the song lyrics says, “basically it’s been 400 years since Millions of West Africans were enslaved and brought to the western world and I have come back to Africa on the Year of Return to the Cape Coast Castle in Ghana to embrace the energy and acknowledge the #Struggles my Ancestors and black people went through on a whole. Also the song made even more sense to collaborate with Stonebwoy representing Ghana and sing about his Struggles as an African dancehall artist coming from humble beginnings…“, he told Elorm Beenie who writes for BeenieWords.com
“The spirit of my ancestors led me back to Ghana and welcomed me back with open arms like I never left. Every Human Being identifies with some sort of struggle whether Physical, Spiritual Mental or Financial. Giving up during difficult times should never be an option. Because the ancestors that came before us never had a choice. But the reward is much greater when you challenge your self”, he concluded.
Watch the music video on YouTube and drop your comments; you can as well buy and stream the song across all major global music stores platforms.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.