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TheSubstance’s ‘Black Skin’ resonates with the African Community

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TheSubstance’s ‘Black Skin’ resonates with the African Community

Jamaican Artist TheSubstance continues to make waves with his powerful new single, “Black Skin.” Released on February 14th, this captivating track serves as a love song dedicated to African women, celebrating their beauty, strength, and resilience. With its meaningful message and infectious rhythm, “Black Skin” has gained significant traction, trending in Ghana and Kenya.
Since its release, “Black Skin” has amassed an impressive 1.5 million streams across various digital platforms, solidifying TheSubstance’s position as a rising star in the music industry. The song’s universal appeal and heartfelt lyrics have resonated with listeners worldwide, establishing a connection that transcends borders. TheSubstance’s unique blend of Jamaican musical influences and heartfelt songwriting has struck a chord with audiences, propelling “Black Skin” to new heights. The song’s popularity has been further amplified by influencers on TikTok, who have embraced the track and used it to create engaging and captivating content.
“‘Black Skin’ is a testament to the beauty and strength of African women. It is an honor to see the song resonating with listeners and gaining recognition in Ghana, Kenya, and beyond,” shared TheSubstance. “I am truly grateful for the support and love that ‘Black Skin’ has received.”
“Black Skin” has showcased TheSubstance’s immense talent as both a singer and songwriter. His ability to infuse his music with heartfelt emotion and authentic cultural influences sets him apart as an artist who pushes boundaries and captivates audiences.
TheSubstance’s rise in popularity and the overwhelming success of “Black Skin” demonstrate the power of his music to connect with people on a deep and meaningful level. As he continues to create captivating music that resonates with listeners worldwide, TheSubstance is poised to make an indelible mark on the music industry.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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