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Tyla emerges as Breakout Artiste on Apple Music’s Year End Charts

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Tyla emerges as Breakout Artiste on Apple Music’s Year End Charts

In her native South Africa, Tyla rose to fame instantly upon the release of her 2019 debut single “Getting Late.” But 2024 was the year that she became a truly global star. After her “popiano” hit “Water” became her first song to reach Apple Music’s Global Daily Top 100 in late 2023, reaching the top 10 in November, songs off of her March debut album Tyla reached the Daily Top 100 in 140 countries worldwide.

From November 2023 through October 2024, Tyla’s streams outside of Africa soared more than 500%, with particularly drastic growth in Japan (+2,000%), India (+1,300%), South Korea (+1,000%) and Italy (+800%). On Apple Music’s Year-End Charts, “Water” comes in at No. 45 on the global songs chart, and ranks among the top 15 pop songs of the year.

Tyla’ closes off her sensational year as Grammy Award winning artist with multiple accolades and two sold out shows in her home country.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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