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Tyler, The Creator is Apple Music’s ‘Artiste of the Year’ for 2025

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Tyler, The Creator is Apple Music’s ‘Artiste of the Year’ for 2025

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Tyler, The Creator was announced today as Apple Music’s Artist of the Year, recognizing the hip-hop visionary’s outstanding impact on both music and culture in 2025.

Tyler’s output through the end of 2025 reinforced his position as one of the most gifted creatives of his era. Across Apple Music, Tyler had his best year ever in terms of worldwide plays, listeners, and hours listened, with fans around the world logging more than 4.5 billion minutes of listening time between November 2024 and October 2025.

Tyler began the year with his most ambitious and successful tour in support of his most personal album to date — the just-released CHROMAKOPIA. That extraordinary feat in world-building and character exploration became his most successful album ever on Apple Music by first-day and first-week plays. But he wasn’t done creating. He wrote, recorded, and released another album mid-tour: DON’T TAP THE GLASS, a brief yet satisfying blast of urgent, stripped-down rap that’s wildly different from its predecessor, and shot to No. 1 on Apple Music’s overall charts in more than 55 countries the day it was released.

These singularly vivid and wildly divergent visions of hip-hop come from a generational artist at his most fearless — all within the span of a year that included headlining slots at Governors Ball, Lollapalooza, Outside Lands, and Osheaga. The year will also see the 11th edition of L.A.’s own Camp Flog Gnaw — the festival Tyler built himself.

“Tyler continues to prove that anything is possible. His creativity has been incredible all year,” said Zane Lowe, Apple Music’s global creative director and lead anchor for Apple Music 1. “His creative risk-taking is only matched by the care he takes to present it, and he inspires his peers and fans now, just as he will continue to inspire generations to come.”

“To everyone who listens to my music, thank you,” said Tyler. “I appreciate you so much. This year, for my career, was the biggest so far. To be this year’s Apple Music Artist of the Year, it’s sick. I appreciate the love. I appreciate the recognition. It means a lot to me, especially for the music and things that I make. Please keep supporting folks who are a bit out of the box for how they do things; it means a lot to us.”

To cap it off, Tyler’s vision and cultural imprint extend far beyond music. He will soon make his feature-film debut in Marty Supreme, the Josh Safdie-directed period drama starring Timothée Chalamet, and he closes out 2025 with five new GRAMMY nominations for both CHROMAKOPIA and DON’T TAP THE GLASS.

As Apple Music’s Artist of the Year, Tyler will receive a physical award that represents the extraordinary craftsmanship integral to creating music. Each Apple Music Award features Apple’s custom silicon wafer suspended between a polished sheet of glass, and a machined and anodized aluminum body. In a symbolic gesture, the same chip powering the devices that put over 100 million songs at listeners’ fingertips also sits at the very heart of the Apple Music Awards.

Celebrate Tyler’s Artist of the Year appointment with a special selection of playlists dedicated to the songs and voices that have shaped the last 12 months. And users that have Tyler, The Creator in their recent Shazam history can keep an eye out for a special message from the artist on their Home Scree

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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