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VVIP is too ‘elderly’ to be under pressure — Reggie Rockstone

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VVIP is too ‘elderly’ to be under pressure — Reggie Rockstone

THE last time music followers and fans of Hiplife group VVIP made up of Reggie Rockstone, Prodigal and Zeal were heard of as a group, was in 2017, when they released the song Koliko featuring Miyaki.

It’s been almost five years of near silence from the once vibrant group but that is not a headache for members of the group at all.

 

Speaking with the Graphic Showbiz recently, Reggie Rockstone pointed out that VVIP was an ‘elderly’ group and not under pressure to impress with new songs.

He pointed out that the group, which was a merger of two reputable groups that had stood the test of time with enviable achievements, didn’t need to compete with younger acts for attention by releasing songs back to back.

 

“Members of VVIP were ‘elders’ and not under pressure to release a song to prove their worth. We are not young artistes now clamouring for attention or fame.

“Besides, for the four years or so we were together, we proved to Ghanaians that when you have it, you have it and our records within the period proved that.

 

 

“It was a moment of amazing display of humility where two brands came together so we are not under pressure at all.

“We are elders in the game and don’t need to prove a point to anyone so we are giving the young ones the chance to show their potentials as well,” he stated.

 

When Reggie Rockstone announced in 2013 that he was joining the then VIP after Promzy parted ways with the group, many were those who thought it was a joke because they could not believe that the Grandpapa of Hiplife would do a thing like that.

 

However, the rumours were settled a few months later when he was unveiled and the group was renamed VVIP.

 

VVIP

“The group released their hit song Selfie in 2014 and later released songs such as Book of Life, Skolom, Alhaji, Koliko among others, earning them three successive Group of the Year wins at the Vodafone Ghana Music Awards (VGMAs).

 

“It all began when I posted on Twitter that I was joining VIP. That simple message drew a lot of attention but the truth is that I have always wanted to be a member of VIP,” he stated.

 

Even though the Keep Your Eyes on the Road rapper wasn’t definite on when VVIP will be bouncing back with a song, he was very appreciative of the respect the other group members accorded him.

 

“Despite being two big brands coming together at the time, these guys showed me lots of respect and that mutual respect helped us to achieve a lot within the four years that we have been together.

 

“Ghanaians are however, the best judge and I’m happy things went the way they did,” he stated.

 

“There has always been mutual respect even before I joined the group and I must admit that they are both respectful.”

 

(Source: GHMusicLive)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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