GRAMMY-nominated Afrodancehall artist Stonebwoy has released the highly anticipated music video for his summer hit ‘’Your Body,” a vibrant visual narrative celebrating African beauty, self-love, and body positivity.
Directed by Stonebwoy’s creative director and filmmaker Kwaku Kwakye (KayStudios), the video for ‘’Your Body” is a compelling ode to natural beauty that transports viewers to tropical beaches of Ghana, capturing the essence of fun and celebration along the Gold Coast. It opens with a poetic tribute in Ewe, honoring the beauty and strength of a woman’s body: ‘’A woman’s beauty, a treasure so rare. A woman’s body, strong and beyond compare. Her strength and grace, a wonder to share.” This opening tribute sets the tone for celebrating the resilience and elegance embodied by women.
Featuring a series of poignant scenes that challenge harmful societal beauty standards, the ‘’Your Body” video showcases African women in all their natural glory, confidently wearing bikinis and embracing their unique physical features. Additionally, the music video captures a lively party scene where men and women come together to celebrate and have fun.
“This representation is crucial, as African beauty has often been marginalized or distorted in mainstream media,” Kwaku Kwakye (KayStudios) explains. “Stonebwoy’s portrayal aims to rectify this by highlighting the inherent beauty in natural bodies and rejecting the allure of artificial enhancements. This joyful depiction underscores the idea that self-love is not an isolating journey but a shared experience that fosters community and connection,” he added.
A standout scene in the video shows Stonebwoy reflecting on his own image in a mirror, symbolizing self-love and acceptance, and emphasizing the importance of appreciating one’s natural beauty. By standing in front of the mirror and embracing his reflection, Stonebwoy encourages viewers to do the same, promoting a message of self-appreciation and love.
Interweaving strains of pop, R&B, and reggae melodies, with Stonebwoy deftly switching between singing and rapping, “Your Body” explores a seductive and playful vibe. The song serves as a precursor to Stonebwoy’s highly anticipated sixth studio album, slated for release later this year. This follows his recent collaboration on “Ekebele” with Nigerian rapper Odumodublvck and a major distribution deal announcement with ADA Worldwide, part of Warner Music Group. His musical prowess continues to garner global acclaim, evidenced by his recent dominance at the 2024 Telecel Ghana Music Awards, where he scooped up seven prestigious awards including Artist of the Year.
Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry.
He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs).
Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities.
Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry.
His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life.
He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management.
He's very transparent on issues around the art industry.