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We don’t have a culture of paying for music — GHAMRO CEO laments

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We don’t have a culture of paying for music — GHAMRO CEO laments

The CEO of Ghana Music Rights Organisation (GHAMRO), Abraham Adjatey, has said that one of the challenges hindering the effectiveness of the royalty collection system is the poor payment culture in the country.

 

According to him, people do not like to pay for using music, hence GHAMRO sometimes struggles to collect royalties from some institutions.

 

Speaking on Daybreak Hitz on Hiz FM he explained that on numerous occasions they have had to sue media houses, and telecommunication companies among others before they were able to retrieve the needed funds.

“Night clubs, when you go there to collect the money you see five macho people asking ‘what do you want?’ The last time two of our people were abused. Last Friday, Ghana Police Service locked up two GHAMRO officers.”

 

Mr. Adjatey told the host, Sammy Forson, on Wednesday, that the Management of a club reported the GHAMRO officials as robbers to the Police.

 

He said that because the Commander at the Police station was a friend to the club’s owners, the officers rushed to the place and arrested the GHAMRO staff despite the latter’s attempt to explain their purpose.

 

“Monday when I went to the station to explain, the Commander said yes he knows GHAMRO but the lady told them the officers are armed robbers. Do you think that if we have a country that appreciates paying for music, we will be struggling? We don’t have that culture,” he lamented.

 

Mr. Adjatey said that despite the decades held belief that music is free, GHAMRO is working hard to ensure musicians are paid.

 

Meanwhile, the Ambassador of France to Ghana, H.E. Anne Sophie Ave has jumped to the defence of Ghana Music Rights Organization (GHAMRO) following criticisms of their mandate.

 

According to her, a number of factors contribute to the slow progress of GHAMRO’s effectiveness in its field.

 

The passionate music follower, believes a journey of a thousand miles begins with a step, as it was in the case of SACEM (Society of Authors, Composers and Publishers of Music) in France.

 

She told Joy FM’s Kofi Hayford, “SACEM… was created in 1851, so it’s basically over 140 years, [while] GHAMRO is 8 years old”. The French Ambassador, by her comparison, asserts that critics need to give the only legal royalty collection outfit in Ghana the chance to grow.”

 

In September, 2021, GHAMRO announced new measures to aid in their royalty collections.

Former GHAMRO Chairman Rex Omar revealed that his outfit had signed a deal with a new digital royalty collection body, Capasso.

 

According to him, Capasso collects the digital royalties for artistes and right owners as part of GHAMRO’s efforts to digitalise its operations to enable creators earn their due from their works.

 

In January 2022, he also disclosed that GHAMRO is also collaborating with an Irish company that helps to identify the songs being played on all radio and TV stations across the country and also come up with a new payment system.

 

Mr. Omar explained that unlike previous years when an artiste’s album among others, influenced how much he or she got paid, the new system will indicate which song was played, the time it was played, how long the song was played, the radio station that played the song and every other detail needed.

 

“The system will aggregate the number of songs of each registered artiste that were played and then from the logging, we know which artistes to pay and how much to pay them.”

 

Mr. Omar added that now, the number of songs from an artiste that is played will also determine how much money they will earn as royalties.

(Source: myjoyonline.com)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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