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We need to be more authentic with our productions and write more powerful lyrics — Rocky Dawuni on GRAMMYs advice

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We need to be more authentic with our productions and write more powerful lyrics — Rocky Dawuni on GRAMMYs advice

Grammy-nominated Ghanaian musician Rocky Dawuni has urged colleague artistes to stay true to their sound and authenticity when it comes to music if they want to get nominated for the Grammys.

Speaking on Drive Time on Joy, the award-winning musician said his Branches of the Same Tree album that got him the nod in 2015 defied genres gaining the attention of the Recording Academy voters.

“I created a blueprint of an album which fused highlife gospel Reggae music and great songwriting which is really always the key,” he said.

According to him, the Grammy Recording Academy voters were attracted by his dynamics and how different the album sounded from the numerous ones submitted.

“It propelled them to vote for me instead of something they were familiar with,” Rocky Dawuni added.

He stated that his album could be one of the projects that local artistes can learn from to help improve their sound to increase their chances of a Grammy nomination.

The artiste believes it is high time Ghanaian artistes stop forcing themselves on the Afrobeat train to gain international recognition.

He stated that Nigerians have taken the Afrobeat and made it their own thus it was important for Ghanaian artiste to carve their own niche in the international market.

“You don’t jump on the train when it has already left the station, you have to create your own innovative ideas.”

(Source: MyJoyOnline.com)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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