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We should appreciate Highlife music more than Afrobeats – says J Sunset

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We should appreciate Highlife music more than Afrobeats – says J Sunset

 

 

In recent times, Hi-life Music has taken the center stage in our Ghanaian music industry. For the first quarter we have enjoyed a lot of good hi- life music from our artistes. Talk of names likes R2Bees, Kelvynboy, Camidoh just to mention a few whose recent hit songs have been great hi life music.

 

These songs Eboso, DownFlat and Sugarcane have set the tone right for Hi-life music in 2022 encouraging young acts like J.Sunset.

 

  1. Sunset who is signed to Figures entertainment spoke about his love for Hi-life music showering praises on all hi life artistes.

 

 

In talking about why he loves Hi -life music that much, J. Sunset, who also doubles as a TV host at ONEPLAY Africa noted that Hi life is in our DNA as Ghanaians.

 

“What is there not to love about hi-life? The truth is Every Ghanaian has Hi-life element in him/ her, from the way we sing our church songs to our Jama songs and every day lullaby” – J.Sunset commented.

 

The budding singer, J. Sunset, who is quite new in the music space added that he grew up on hi life music and it has been the base for all his songs.

 

“As an artiste I really appreciate other talents who keep to their roots and identity- I know the world is jamming to Afrobeats now but we can equally make the world love our Ghanaian identity; genre- Hi life.” – J. Sunset opined.

 

We are in a season where sound is transforming and so should ours, but in transforming our hi-life we can keep the basic elements of it to preserve our roots – J. Sunset stressed.

 

  1. Sunset gave massive shouts to his fellow artists who are currently banging hi-life jams and all DJs keeping it on rotation.

 

J.Sunset teased that he will also drop a Hi-life song soon and told his fans both from his TV show and music to keep their ears to their favorite platforms for all the details.

 

Hi-life music is the way to go if we want to maintain our leadership in African music as a Ghanaian artists.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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