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Don’t allow ‘external media’ to redirect conversations on Afrobeats, wrongly! — Amerado’s Manager, Kwao Lezzes fumes at Grammys tweet

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Don’t allow ‘external media’ to redirect conversations on Afrobeats, wrongly! — Amerado’s Manager, Kwao Lezzes fumes at Grammys tweet


Should we let media from other continents cover our story? – Kwao Lezzes is questioned about the GRAMMY “Afrobeat” saga

In response to the Grammy announcement that Afrobeat is a fusion of Black American and West African rhythms, Amerado’s road manager Kwao Lezzes has joined the chorus of dissenters.

Longtime musician manager Kwao Lezzes was taken aback by how drastically the story of West African culture is being told from what is generally accepted. He questioned whether the mistake resulted from non-Africans telling the African tale rather than Africans themselves.

“Share your thoughts. The #Grammys is claiming #Afrobeats as a Black American Music. Should we allow the Non-African media to tell the Afrobeat story??”
Grammy posted a piece on Twitter with the intention of celebrating the musical genre. Sadly, the tweet’s caption sparked questions because the Recording Academy has linked the genre to Black American history.
The original tweet from the Recording Academy has been edited to exclude the ‘Black-American’ mention after several calls outs on Twitter.
A discussion regarding Africans actively contributing to the archiving of their culture has begun as a result of the many Africans and music specialists who attempted to remedy the blunder.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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