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Apple Music reveals Skyface SDW as the first “Up Next” Artiste from Ghana

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Apple Music reveals Skyface SDW as the first “Up Next” Artiste from Ghana

Johannesburg, 22 February 2023: Apple Music today announced rapper and songwriter, Skyface SDW (real name Solomon Boachie Adubofour) as the first artist to be featured in its new Up Next artist development program in Ghana.

 

“I’m really honoured to be selected as the Apple Music Next Up Artist. It’s been a great journey so far and I can’t wait to share more great music with all of you! Keep supporting me as you’ve always been doing because there’s no Skyface SDW without y’all. God bless y’all,” he says.

 

Born-and-raised in Kumasi, the capital city of the Ashanti Region, in southern Ghana, Skyface SDW is a proud member of the Asakaa Boys, a collective of rappers who pioneered Asakaa (Ghanaian Drill) by fusing UK and American Drill that was heavily influenced by late rapper, Pop Smoke.

 

Breaking away from the collective to forge his own path, Skyface SDW’s debut EP The Menace (2022) is a seven-track exploration of gritty Asakaa and hip hop influences that speak about what they see on the streets and what they go through in life, as he opts to cover his face in order to let his music speak for him.

 

Apple Music’s Up Next artist development program has had a fruitful history of spotlighting the next wave of creative talent since it was established in August 2017, with Nigerian Grammy Award winning superstars, Burna Boy and Tems, the first two African artists to be spotlighted on a global scale in 2019 and 2021 respectively.

 

Expanding to showcase South African talent in March 2021, and then later Nigerian talent in July 2021, Apple Music has had its finger on the pulse of African talent as the eyes and ears of the world have shifted to the melting pot of sounds emerging from the continent.

 

South African artist alumni include Blxckie, SiBi, Valley Sixteen, Hersch, Ciza, Una Rams, Lucasraps, Filah Lah Lah, Halo Yagami, ByLwansta, SunMan, Money Badoo, Nanette, Amy Lilley, Maglera Doe Boy, aboynamedblu and Eloff, while Nigerian alumni include Ajebo Hustlers, Jaido P, Wavy the Curator, SGaWD, Browny Pondis, TI Blaze, Young Jonn, Ninety, Khaid, Majeeed, Oganya, Kaestyle and Novemba.

 

“Being part of the Up Next program was a huge step in the right direction for me. Going from releasing music for free to being part of something that allowed me to tap into a fan base across my borders is a dream.” – Blxckie

 

“Being an Up Next artist was very exciting for me. The exposure and support from Apple Music was an incredible journey and I really appreciate it.” – Young Jonn

 

“It was a very surreal moment for me because I totally wasn’t expecting to be recognized by such a prominent platform right away. I feel super blessed and honoured and I’m definitely looking forward to what the future holds.” – Halo Yagami

 

As the first Up Next act to be spotlighted in Ghana, Skyface SDW will be featured across Apple Music’s Ghana Up Next playlist. The curated Up Next playlist features a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre agnostic and represents a line-up of artists our global editors are passionate about and eager to expose to a larger audience.

 

The vast global Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks, Tate McRae, Foushee and Tems.

 

 

 

About Apple Music

Apple loves music. Apple revolutionized the music experience with iPod and iTunes. Today, the award-winning Apple Music celebrates musicians, songwriters, producers, and fans with a catalog of over 100 million songs, expertly curated playlists, and the best artist interviews, conversations, and global premieres with Apple Music Radio.

 

With original content from the most respected and beloved people in music, autoplay, time-synced lyrics, lossless audio, and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music offers the world’s best listening experience, helping listeners discover new music and enjoy their favorites while empowering the global artist community.

 

Apple Music is available in over 165 countries and regions on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay, and online at music.apple.com, plus popular smart speakers, smart TVs, and Android and Windows devices. Apple Music is ad-free and never shares consumer data with third parties. More information is available at apple.com/apple-music.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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