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Apple Music reveals Yung D3mz as the latest ‘Up Next Artist’ in Ghana

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Apple Music reveals Yung D3mz as the latest ‘Up Next Artist’ in Ghana

Apple Music today announced Afro-fusion rapper and songwriter Yung D3mz (real name Nicholas Edem Coffie) is the latest musician to be featured in its Up Next artist development program in Ghana.

 

“Look ma, I’m Up Next! It’s an honour to be considered amongst the new guard of Ghanaian music,” he tells Apple Music. “I’m super geeked for this major opportunity to share my story and my art. As an avid listener, it’s legit a full-circle moment to be discovered the same way I found some of my favs, a befitting milestone to my journey.”

 

Born and raised in Ghana’s Tema Metropolis, Yung D3mz began writing songs at the tender age of 11 as a way to focus his energy into a passion. It was only around 2017 that he threw himself into production, motivated by his intense love for music and curiosity for all things production-related.

 

Influenced by the sounds of Travis Scott, Burna Boy, 6lack, Wizkid, The Weeknd and a whole host of other groundbreaking artists, Yung D3mz’ built a reputation for exuding versatility with a sound that’s smooth but comprises raw melodic elements.

 

With his debut EP Yung (2021) he fuses his African heritage with Western pop stylings, best exuded in uptempo single “Fever” and the ballad-esque “Carolina”. His new R&B-soul single “Do What You Want” (2023), available to stream on Apple Music, further cements his status as a musical chameleon as he flexes an ultra smooth vocal.

 

As the latest Up Next act to be spotlighted in Ghana, Yung D3mz will be featured across Apple Music’s Up Next playlist. The curated Up Next playlist features a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre agnostic and represents a line-up of artists our global editors are passionate about and eager to expose to a larger audience.

 

The vast global Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks, Tate McRae, Foushee and Tems.

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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