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Da Hammer is Africa’s most underrated icon — Kwame Agyemang Berko

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Da Hammer is Africa’s most underrated icon — Kwame Agyemang Berko

Agyemang Berko, a Ghanaian writer, poet and entertainment aficionado has described legendary music record producer and CEO of the Last 2 Music Group, Edward Nana Poku Osei aka Hammer as Africa’s most underrated icon.

 

His comments come after entertainment journalist, Ebenezer Donkoh, in a post on Facebook underscored the need to celebrate the producer whose incredible efforts have led to unearthing many superstars in the Ghanaian music industry today.


The post received several endorsements as others including Ghanaian rapper, Yaw Grey (Mobile Boyz) believed the producer deserved to be given his flowers.Having served the industry for a long time, Hammer in July 2013 hinted at a possible musical concert in his honour with the incredible list of talents he has nurtured. The intended concert was preceded by the release of a single.Titled Y3da W’ase (We thank You), the song featured stars including Sarkodie, Edem, Kwaw Kese, Obrafour & Tinny.

 

However, 9 years down the line, very little has been heard of the intended musical concert.

 

Hammer has also for the past few years ventured into a different business turf, sales and marketing although he budges into the music conversations once in a while.Hammer has been instrumental in the careers of many musicians including KgPM, Obrafour, Edem, Sarkodie, Kwaw Kese, Tinny, Teephlow and many others.

 

(Source: GHMusicLive)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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