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Don’t use Grammy Awards as a standard measure of an artiste’s greatness – Amerado

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Don’t use Grammy Awards as a standard measure of an artiste’s greatness – Amerado

Amerado has downplayed the importance of the Grammy Awards by insisting that the prestigious award scheme should not be a standard to measure the greatness of an artiste. Speaking on Cape Coast-based Asaase Radio’s Nitro Avenue show with Candymann, Amerado said the obsession with the award scheme and how people rate it highly to mean that those who have never won it have no significance is erroneous.

 

According to him, if one puts hard work into his craft and he’s recognised by the awardees, then it comes as a bonus but not a yardstick to elevate some artistes over their counterparts.

 

“Grammy is not a standard for greatness; I don’t believe that. We don’t have to accept the notion that, a musician must win a Grammy before he or she is respected. If an artiste is able to grow from steps one to two, that’s enough. If the Grammy comes, fine; that’s a bonus.” he concluded.

 

Amerado was signed to the record company MicBurnerz Music by music producer, sound engineer, and A&R Azee Ntwene after coming third at the Solid FM Freestyle Show in 2015.

 

Amerado appeared on a song by Mix Master Garzy that was written to encourage peace in the run-up to the 2016 general election in Ghana. Amerado launched his first single I AM the following year, and in January 2017 Pulse Ghana listed it as one of the top 10 Ghanaian songs. That November, he released his debut EP, Rapmare. Amerado appeared on Sarkodie’s hip-hop song “Biibi Ba” in 2018, which was nominated for the 2019 Vodafone Ghana Music Awards’ Best Hiphop Song.

 

(SOURCE: www.Ghbase.com)

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Elorm Beenie is an experienced Public Relations Officer and Author with a demonstrated history of working in the music industry. He holds an enviable record of working directly and running PR jobs for both international and local artistes; notable among his huge repertoire of artistes worked with are Morgan Heritage (Grammy Winners), Rocky Dawuni (Grammy Nominee, 2015), Samini (MOBO Winner - 2006, MTV Awards Africa Winner - 2009) and Stonebwoy (BET Best African Act Winner - 2015). Other mainstream artistes of great repute he has worked with are Kaakie, Kofi Kinaata, Teephlow, (just to name a few), who have all won multiple awards under Vodafone GHANA Music Awards (VGMAs). Elorm Beenie has done PR & road jobs for Sizzla, Jah Mason, Busy Signal, Kiprich, Anthony B, Demarco, Turbulence, Popcaan, Jah Vinci & Morgan Heritage who came to Ghana for concerts and other activities. Elorm Beenie has done countless activations for artistes and has coordinated dozens of events both locally and internationally. He deeply understands the rudiments of the industry. His passion for the profession is enormous. Aside his PR duties, he also stands tall as one of the few bloggers who breakout first hand credible and also dig out substantial information relating to the arts & industry. He is quite visible in the industry and very influential on social media, which to his advantage, has gunned a massive following for him on social media as well as in real life. He is a strong media and communication professional skilled in Coaching, Strategic Planning, and Event Management. He's very transparent on issues around the art industry.

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